This role is responsible for updating and its sister websites and social media pages curating high-performing content crafting homepage layouts driven by data and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports.
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Monitor all forms of media (print TV digital blogs and social) and be quick to write report and distribute breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal local traffic
Help produce compelling social media content designed to attract prospective readers/viewers to visit our website
Some schedule flexibility
Excellent at writing and A/B testing headlines that grow audience and engagement
Understand different ways to tell a story particularly choosing great photos and producing short videos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management work collaboratively on enterprise content and create opportunities to market web content on broadcast
Promote and distribute news content on social media and email newsletters
Skill/ Experience Requirements
Experience in digital content and journalism preferred
Clever headline writer
Strong multi-tasking abilities while under deadline pressure
Organized technical problem solver and quick decision maker
Capable of pitching researching interviewing and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility during weekdays or Holidays
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in WordPress or similar CMS Adobe Creative Cloud (Express and Photoshop) a plus
Education Requirements:
Bachelors Degree
Typical day
Digital producer will attend editorial meetings as needed/assigned. Producer will have familiarity with local regional and national content and use data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.
Northwest Arkansas is a rapidly growing and vibrant community filled with rolling hills rivers lakes and Fortune 500 company headquarters. Many high-end business industries call NWA home and they bring in some of the best talent in their fields. Cost of living is low and quality of life is high. Add in our world-class museums performing arts centers major sporting venues amazing concerts fantastic foodie destinations and tons of community-centric events and Northwest Arkansas cant be beat!
In fact U.S. News ranks Fayetteville in the top ten best places to live in the country! newsroom is forward-thinking and built on a strong emphasis of positive reinforcement feedback growth and development of talent and a desire to win. We are consistently winning awards from our local audiences for our commitment to our community and our service-centered sense of duty.
Whether youre looking for a place to settle in or a place to equip yourself and launch into that big step we have a proven track record of providing both outcomes.
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.