Senior Specialist, Marketing Ops Enablement
Senior Specialist, Marketing Ops Enablement
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Job Description
About the Role:
Grade Level (for internal use):
09The Team: You will join a very collegial and professional global marketing operations team that optimizes processes technology data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical high-visibility projects leveraging a wide variety of platforms.
The Impact: Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects with respect to overall process improvement data quality and key operational excellence performance metrics.
Whats in it for you:
Ourmarketingteam is responsible for capturing the attention of target audience promoting the strong SPGMI brand and facilitating our clients decision-making processes. If you are a meticulous person have a technical mindset and love tothink outside the box we want to talk to you! The ideal candidate will partner with SPGMI MarketingManagers on executing promotional campaigns running and analyzing reports and driving in the campaign design process.
Senior Specialist Marketing Operations
Responsibilities
Plan manage and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
Ensure all campaigns align with overall marketing goals brand guidelines and messaging standards.
Own and support process development implementation and continuous improvement initiatives for assigned marketing teams including rollouts and change management to enhance workflows and efficiency.
Collaborate closely with marketing stakeholders and the events website and social media teams to integrate marketing automation email marketing and other digital tactics into campaign execution.
Manage daily tasks deadlines and requests using the workflow management tool to ensure timely delivery of marketing projects.
Oversee calendars processes and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
Develop and maintain a strong understanding of universe list creation methodologies providing guidance and recommending optimizations for audience targeting and list builds.
Compile analyze and present data through reports and dashboards to support marketing strategy and performance measurement.
Proactively identify gaps and opportunities in workflows and processes and recommend solutions for continuous improvement.
Stay current on industry trends best practices and new technologies in marketing automation CRM and digital marketing operations.
What Were Looking For
Basic Qualifications
MBA or Bachelors degree in Marketing Business or a related field or equivalent experience.
Minimum 2 years of experience in marketing operations or a similar role ideally within the financial services sector.
Marketo Certified Expert preferred
At least 2 years of hands-on experience with a Marketing Automation Platform (e.g. Marketo Eloqua Pardot) or an Email Service Provider (ESP).
Excellent oral and written communication skills; strong command of Microsoft Office tools especially intermediate-to-advanced Excel skills.
Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
Self-starter with a proven track record of taking initiative and driving results.
Ability to work independently and collaboratively in a fast-paced team-oriented environment.
Strong analytical and problem-solving skills with high attention to detail.
Experience with database management or report building tools is a plus.
Willingness to work rotational shifts based on business needs.
Preferred Qualifications
Prior experience with marketing automation tools (e.g. Marketo Eloqua Pardot MailChimp Constant Contact) CRM tools ( or equivalent) and/or webinar hosting platforms (ON24 Webex Adobe Connect etc.).
Basic understanding of AI Automation concepts or tools.
About S&P Global Market Intelligence
At S&P Global Market Intelligence a division of S&P Global we understand the importance of accurate deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions partnering with customers to expand their perspective operate with confidence andmake decisions with conviction.
For more information visit In It For You
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity Discovery Partnership
At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.
Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:
At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a domain or any other regionally based domains it is a scam and should be reported to. S&P Global never requires any candidate to pay money for job applications interviews offer letters pre-employment training or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines fraudulent domains and how to report suspicious activityhere.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability please send an email to:and your request will be forwarded to the appropriate person.
US Candidates Only:The EEO is the Law Poster discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America) OPRTON202.1 - Middle Professional Tier I (EEO Job Group)
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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