Conversion Optimisation Manager

Job Classification

142087

Job Post End Date: 22 September 2025

Job Family

Marketing Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Technical (MST)

FAIS Affected

Job Purpose

The Conversions Optimisation Manager is required to use Adobe Target and other existing tools in our Martech stack to optimise product funnels on our corporate website to improve engagement and conversions using techniques i.e. A/B testing personalisation strategies. The ideal candidate will have a strong background in adobe tools digital marketing data analysis and user experience optimization.

Job Responsibilities

• Develop and execute A/B testing and multivariate testing strategies to improve website performance and user experience.
• Translate Digital Experience Analytics behavioural insights (e.g. rage clicks scroll patterns engagement depth) into actionable A/B tests and personalisation strategies
• Define test hypotheses success metrics and audience logic for personalised content.
• Utilise Adobe Target to create manage and analyse personalised content and experiences for website visitors.
• Collaborate with campaign audience (Martech) and analytics teams to prioritise optimisation opportunities.
• Collaborate with marketing design and development teams to implement test variations and track performance metrics.
• Analyse test results and provide actionable insights to stakeholders for continuous improvement.
• Maintain documentation of testing processes results and best practices.
• Stay updated with industry trends and best practices in A/B testing and personalisation.

People Specification

Required Skills and Qualifications:

• Proficiency in Adobe Target: Extensive experience in setting up and managing A/B tests multivariate tests and personalised content using Adobe Target.
• Adobe Products: Familiarity with Adobe Analytics Adobe AJO and RTCDP and how they intersect with targeting
• A/B Testing Expertise: Strong understanding of A/B testing methodologies statistical analysis and best practices.
• Data Analysis: Ability to analyse data from tests and provide actionable insights. Proficiency in tools like Google Analytics Adobe Analytics or similar.
• Technical Skills: Basic understanding of HTML CSS and JavaScript to implement and troubleshoot test variations.
• User Experience (UX) Optimisation: Knowledge of UX principles and best practices to enhance website usability and engagement.
• Project Management: Strong organisational skills with the ability to manage multiple projects and meet deadlines.
• Communication: Excellent verbal and written communication skills to collaborate effectively with cross-functional teams and present findings to stakeholders.
• Storytelling: Data-driven nature - Craft compelling performance narratives.
• Problem-Solving: Strong analytical and problem-solving skills to identify issues and develop effective solutions.

Preferred Qualifications:

• Experience in the digital marketing of financial services.
• Familiarity with other Adobe Experience Cloud products.
• Certification in Adobe Target or related fields.