Marketing AI Engineer

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro is accelerating its AI transformation in marketing. The AI Marketing Engineer will serve as the technical architect and builder for this evolution. This is a hands-on role ideal for a full-stack engineer experienced with AI agents APIs and Martech integration. You will build deploy and maintain the tools that power AI-assisted marketing workflows from LLM-based agents to Martech automation.

Youll work closely with both internal and external stakeholders and Hasbros global marketing IT and governance teams to bring real-world use cases to life. This includes both net-new development and the systems needed to support scale: instrumentation QA compliance and version control.

A Day in the life as a Marketing AI Engineer:

• Build and deployautomatedagents for marketing use cases (content generation copy assistance personalization automation)
• Develop and maintain prompt chains context profiles and secure API wrappers
• Integrate with Hasbros Martech stack (CRM CMS analytics data warehouses)
• Own the AI deployment lifecycle: prompt versioning rollback support sandboxing validation and performance monitoring
• Design instrumentation and success metrics to evaluate agent performance and content quality
• Support data governance QA and compliance with internal policies and external regulations
• Document systems deployment protocols and technical standards for future scaling

What youll bring:

• 36 years in software engineering with proven success in defining test cases and making designs or architectures
• AI tooling and applied ML development
• Proficient in Python JavaScript/TypeScript APIs Git and cloud services (AWS Azure or GCP)
• Experience with OpenAI Claude Bedrock LangGraph or similar frameworks
• Experience with LLM validation tools such as Ragas or DeepEval as well as non-LLM-as-a-judge approaches
• Skilled in experimentally driven human-computer interaction (HCI) or data analytics/data science with good eye for design and ability to create valid experiments identifying assumptions limitations and theoretically grounded predictions
• Familiarity with marketing systems user workflows and enterprise security best practices
• Ability to translate marketing concepts into modular testable systems
• Strong ownership mindset and comfort operating in pilot-to-scale environments

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $139200.00 to $208800.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical Dental and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!