Director Brand and Marketing (mfd)

We are looking in one of our locations in Dreieich or Berlin for a

Director Brand and Marketing (m/f/d)

.: JR1012033

Why Join CWS Workwear

• You will receive a dedicated onboarding and mentoring program

• You work in a great and highly motivated strategy team that makes it easy for you to feel welcome at CWS Workwear

• New challenges and taking on responsibility for projects in an internationally operating company Individual development and further training opportunities

• Flexible Work Environment: Option to work from home with office locations available in Berlin or Dreieich.

• Social benefits such as a company pension scheme a KITA subsidy and JobRad

You can look forward to these tasks

• Develop and lead strategic brand and marketing plans aligned with corporate goals and business strategy

• Define brand & marketing objectives KPIs and strategies for various products services and regions

• Translate value propositions customer journeys and messaging frameworks into actionable marketing programs and take full responsibility for their operational implementation

• Own omni-channel Customer Experience across the e2e customer journey

• Ensure consistent intuitive and value-adding experiences across web mobile and app

• Collaborate with Sales Product Customer Service/ Customer Care and IT to ensure seamless integration and customer-centric design

• Build lead and mentor a high-performing brand and marketing team fostering a culture of creativity collaboration and excellence

• Provide guidance support and development opportunities to strengthen ownership foster a feedback culture and promote a growth mindset within the team

• Oversee brand positioning and messaging strategies to ensure governance consistency and CI/CD integrity across all marketing channels and touchpoints

• Lead and deliver multi-channel campaigns across markets incl. creative content media messaging and playbooks to drive customer acquisition and retention and to increase brand and service awareness in core markets

• Digital Lead Generation & Performance Marketing:

• Drive digital lead generation through SEO SEA paid media and Account-Based Marketing (ABM) email.

• Align with Sales Excellence to ensure lead handover tracking and conversion.

• Optimize campaign architecture and funnel performance

• Marketing Analytics:

• funnel metrics and campaign performance to drive ROI improvement and deliver regular insight-driven reports on marketing effectiveness to executive leadership team

These skills distinguish you:

• Bachelors degree in marketing Business Administration or a related field (Masters degree / MBA is a plus)

• Proficiency in using branding marketing & communication models tools and platforms

• Proven experience (10 years) in marketing & brand management with a strong track record of progressively responsible leadership roles

• Excellent analytical and problem-solving abilities with a growth mindset

• Strong leadership and team management skills > act as a role model and lead by example

• Strategic thinker with a deep understanding of marketing principles and best practices

• Fluent in German & English Language. Additional European languages a plus.

• Exceptional communication and people skills > ability to convince stakeholders across all levels and functions

Sounds interesting

Then apply directly via our applicant portal click on Apply and save your resume. If you have any questions please do not hesitate to contact us at any time by email at
We are looking forward to your application!