Demand Gen Manager
Demand Gen Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Were seeking a strategic Demand Generation Manager to accelerate our growth trajectory. As the driving force behind our customer acquisition efforts youll design and execute high-impact demand generation campaigns that drive qualified pipeline across our B2B markets. This contract role (20-30 hours/week) is perfect for an experienced demand gen professional who wants flexibility while making a meaningful impact on worker safety.
Core Campaign Execution
Design and launch targeted campaigns across key channels: email marketing content marketing webinars and trade show support
Develop industry-specific campaigns leveraging our case study portfolio and scientific validation
Create and optimize lead nurture sequences for different buyer personas and industry verticals
Build compelling demo request campaigns and field study program promotion
Performance Analysis & Optimization
Track and optimize key metrics: lead quality conversion rates and campaign ROI
Create performance reports and provide data-driven optimization recommendations
A/B test campaign elements to continuously improve results
Collaborate with sales to refine lead scoring and handoff processes
Content Development Support
Transform research findings and case studies into compelling marketing assets
Develop industry-specific solution briefs and ROI-focused content
Create email templates landing pages and campaign messaging
Support thought leadership content around workplace safety and exosuit benefits
Qualifications :
Experience & Skills
4-7 years of B2B demand generation experience preferably in industrial technology workplace safety or healthcare technology
Proven success executing demand generation campaigns that drive quality leads and pipeline growth
Experience with complex B2B sales environments and multi-stakeholder buying processes
Proficiency in marketing automation platforms (HubSpot preferred) and analytics tools
Strong project management skills and ability to work independently
Industry Knowledge (Preferred)
Understanding of industrial/manufacturing markets or workplace safety
Experience marketing to operations leaders safety managers and HR professionals
Personal Attributes
Results-oriented with strong analytical and optimization mindset
Excellent communication skills with ability to translate technical benefits into business value
Self-directed professional who thrives with autonomy and flexible schedules
Collaborative team player despite remote work environment
Passionate about workplace safety and improving workers quality of life
Additional Information :
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Forecasting
- Microsoft Access
- Math
- SAP
- Supply Chain Experience
- Analysis Skills
- SAP APO
- SAP Supply Chain Management
- Production Planning
- SAP ERP
- ERP Systems
- MRP
