Paid Media Specialist -
Paid Media Specialist -
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Job Description
Paid Media Specialist
Remote Canada or LATAM
Salary: $1500 $2500 USD/month (based on skill set and experience)
Work Hours: 9am 5pm PST
Contract: Independent Contractor
About the Role
A growing marketing agency is seeking a highly skilled and hands-on Paid Media Specialist to join their team. The ideal candidate will have experience managing mid-sized to large accounts building optimizing and reporting on campaigns across multiple platforms. This role focuses on driving measurable results delivering actionable insights and collaborating closely with account managers and creative teams.
Key Responsibilities
Plan launch and optimize paid media campaigns across Google Ads Meta and Instagram.
Manage and scale ad accounts to achieve performance goals and ROI.
Conduct structured A/B testing on creatives audiences and bidding strategies.
Monitor campaign metrics (ROAS CPA CTR etc.) and adjust strategies to meet KPIs.
Build and maintain reporting dashboards and prepare weekly insights decks.
Utilize tools such as Google Merchant Center feed management platforms and reporting tools.
Stay updated on platform trends and AI-driven paid media strategies.
Collaborate with account managers and creative teams to align campaigns with broader marketing goals.
Minimum Requirements
5 years hands-on experience managing paid media campaigns in an agency environment.
Proven success scaling and optimizing mid-to-large ad accounts with measurable ROI.
Experience managing eCommerce clients is highly advantageous.
Advanced knowledge of Google Ads Meta Ads Asana Google Merchant Center and feed management tools.
Strong analytical and reporting skills; comfortable preparing insights and recommendations.
Excellent English communication skills (written & verbal).
Bachelors degree preferred but not required.
Nice-to-Haves
Experience with Amazon Ads TikTok Ads Snapchat Ads.
Knowledge of advanced tracking and attribution solutions.
Familiarity with AI-powered media buying tools.
Required Experience:
Unclear Seniority
Employment Type
Full Time
