Manager Marketing
Manager Marketing
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Job Description
The position is responsible for ensuring brand equity is built via consistent brand standards across our group and portfolio brands in line with the Group directives the position will support Director of Marketing in driving brand and marketing Initiatives and delivering integrated marketing campaigns to increase brand awareness and familiarity.
Brand & Marketing Management
- Serve as the India custodian of Accor Hotels brands from mid to Luxury portfolio ensuring alignment with regional and global brand strategies.
- Partner with hotel teams to implement and roll out brand standards across properties.
- Oversee the Brand Validation Process for pre-opening hotels ensuring all marketing and brand elements are correctly integrated.
- Develop and execute pan-India brand and marketing strategies leveraging strategic partnerships for brand-building initiatives.
- Work closely with the India Sales team to extend marketing support that drives topline growth.
Campaign Design & Delivery
- Collaborate with creative production and media agencies to design and launch integrated marketing campaigns.
- Manage workflows and timelines for campaign execution.
- Track and report campaign performance and effectiveness.
- Create and manage the marketing calendar in collaboration with Digital Loyalty Sales Revenue Management and hotel teams.
Consumer & Market Research
- Conduct consumer research brand tracking media tracking and market analytics to identify opportunities and insights.
- Monitor market trends competitor activities and consumer behavior to inform strategy and decision-making.
Reviews Training & Budget Management
- Organize India-level marketing reviews and functional training for brand and marketing teams across operating and pre-opening hotels.
- Manage the A&P budget ensuring activities remain within financial limits.
- Handle purchase orders invoice approvals and financial coordination with the Finance team.
Special Projects & Capability Building
- Act as a Marketing Capability Champion working closely with hotel marketing teams to strengthen expertise.
- Drive marketing innovation across brands and consumer segments.
Qualifications :
- Bachelors Degree in Marketing (Masters degree preferred).
- Minimum 3 years of relevant experience in the hotel industry in marketing brand or digital roles.
- Strong user knowledge of Microsoft Outlook Office Suite (Excel PowerPoint Word) and relevant marketing tools
Additional Information :
- Effective leadership and team management capabilities.
- Excellent communication and interpersonal skills with ability to engage at all organizational levels.
- Proficiency in strategic planning project execution and presentation skills.
- Strong analytical mindset and attention to detail.
- Ability to work effectively in diverse multicultural environments.
- Service-oriented mindset with strong teamwork and influencing skills.
- High adaptability initiative and ability to work independently in a dynamic environment.
- Passionate self-motivated and energetic with a positive can-do attitude.
- Commitment to talent development and creating a learning-driven culture.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
