Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
Content & SEO Execution
Coordinate with writers to develop blogs case studies service/technology pages.
Proofread and finalize content before publishing.
Implement on-page SEO with guidance from SEO consultants (internal linking schema metadata).
Coordinate with external vendors for backlinks guest posts and sponsored blogs.
Social Media & Engagement
Create and manage monthly social media calendars with designers.
Support founders in publishing thought-leadership posts on LinkedIn.
Work with designers to produce infographics short videos and testimonial creatives.
Promote content on external platforms (Medium Behance DesignRush startup portals).
Ensure brand consistency across channels (Clutch GoodFirms DesignRush).
Website Management
Work with developers to create/update WordPress pages (services industries resources).
Support implementation of design updates (menus banners CTAs navigation).
Report bugs and coordinate fixes with developers.
Lead Generation & Campaign Support
Assist in creating lead-gen assets (guides checklists landing pages) with writers/designers.
Support email nurturing campaigns (emails thank-you pages landing pages).
Help coordinate CRO experiments (popups CTAs engagement tools).
Branding PR & Campaigns
Execute the quarterly content calendar under senior guidance.
Assist with thematic campaigns (e.g. AI Month Women in Tech Week).
Coordinate logistics for employee advocacy programs and office engagement initiatives.
Support CSR and gifting campaigns (festive kits client engagement activities).
Assist in preparing awards/PR submissions and case study formatting.
Collect and follow-up for Clutch reviews and client testimonials.
Support podcast content outreach and guest coordination.
Reporting & Documentation
Track engagement metrics for campaigns and social media.
Document progress and share weekly updates in team meetings.
Maintain reports on branding PR and outreach activities.
Requirements
1 3 years of experience in digital marketing content or SEO roles.
Strong writing/editing skills with attention to detail.
Familiarity with SEO basics WordPress and social media.
Ability to coordinate across teams (writers designers developers).
Willingness to learn marketing automation analytics and campaign tools.
Organized proactive and eager to grow in a fast-paced environment.
Benefits
Working hours: 10:00 AM 7:00 PM
Working days: 5 days a week (plus 1st & 3rd Saturdays working)
Medical Insurance coverage for employees
Provident Fund (PF) facility
Quarterly parties and yearly outings/trips for team bonding
Regular check-ins with leadership for growth and feedback
Recognition awards to celebrate high performance
Fun activities and team engagement sessions throughout the year
Blogs writing Content Creation Social media Digital Marketing SEO Word press
Education
BA, BBA, MBA and related feild Holds work experience in the related feild
Employment Type
Full Time
