Social Media & Digital Marketing Manager

Panhandle Getaways

Location: Panama City Beach FL / 30A (Local presence required)

Job Type: FullTime In Office

About Us

Panhandle Getaways is proud to be recognized as one of the Top 50 Vacation Rental Property Management Companies in the World by Rentals United. With over 900 short-term vacation rental properties along the Florida Panhandle we create unforgettable guest experiences and deliver proven results for our property owners.

Role Overview

Were looking for a results-oriented Social Media & Email Marketing Manager to join our growing marketing team. This role focuses on driving engagement and bookings through email marketing social media management and content creation across digital and physical channels. If youre a creative marketer with experience in these areas and a passion for hospitality this is a great opportunity to continue building on a loved local Florida brand within an energetic supportive and genuinely fun company.

What Youll Do

Social Media Management & Design:

• Create and post images reels and content featuring units events partners testimonials and destinations across platforms like Instagram Facebook TikTok and YouTube.

• Work with marketing leadership and other teams to source content from units events partners testimonials and the local destination.

• Respond to comments and messages in a timely and brand-consistent manner.

• Create compelling visual content for digital and print platforms using your graphic design skills to produce eye-catching materials like social media graphics email templates and in-unit collateral.

Email Marketing:

• Plan write and schedule campaigns across guest owner and business development (e.g. realtor) audiences.

• Use tools like Mailchimp or HubSpot to segment lists and analyze performance. Ensure email campaigns align with seasonal promotions and content strategy

Website & Blog Content:

• Update blog events page and destination content on the website to align with SEO goals and seasonal themes.

• Support landing page updates and occasional copywriting for promotions and listings.

Print & Onsite Marketing:

• Design or coordinate yard signs in-unit collateral and branded print materials for guest and owner experiences.

• Ensure consistency with brand guidelines across all visual outputs and design projects.

Reporting & Analytics:

• Track campaign performance across email social and website traffic using GA4 and native platform tools.

Preferred Qualifications

• 3 years of experience in digital marketing with hands-on expertise in email marketing and social media management.

• Proven ability to create social media content (e.g. images reels) and manage platforms like YouTube Instagram and Facebook.

• Experience with blog management event updates and website content maintenance. Strong written and verbal communication skills required.

• Skills in designing print collateral (e.g. in-unit materials) and comfort using Canva (or similar) tools for creating social visuals reels and print materials.

• Familiarity with email marketing platforms (e.g. Mailchimp HubSpot) and content scheduling tools.

• Google Analytics experience is a plus along with the ability to analyze campaign performance.

• Proactive and self-motivated with a proven track record of taking ownership of projects and driving results in an autonomous work environment where initiative is valued over micromanagement.

• Demonstrated experience in graphic design with a portfolio showcasing creative and effective visual content.

• Data-driven approach to marketingcomfortable reviewing campaign metrics and adjusting tactics for ROI.

• Hospitality industry experience is preferred but not required.

Whats Great About Working with Us

• Beautiful office space in Panama City Beach / 30A

• Competitive salary and bonus with opportunities for advancement

• Comprehensive health dental and vision insurance

• Generous 401(k) match

• Paid time off and paid holidays

• A fun fast-paced company that rewards creativity results and initiative