As a Product Marketing Director (internally known as Fundraising Initiative Director) on the Fundraising Strategy Team you will own the strategic design and execution of high-impact market-driven fundraising campaigns that effectively position and launch our unique philanthropic solutions.
You will drive the end-to-end go-to-market strategytranslating product solutions into compelling donor value propositions enabling fundraising channels and accelerating revenue growth for $10M initiatives. Your expertise in solution lifecycle management and GTM execution will empower fundraisers to align and capture philanthropic capital from the countrys leading business innovators and entrepreneurs.
What You Will Do
Lead the development and orchestration of comprehensive scalable fundraising campaign roadmaps that integrate product-market fit insights messaging frameworks donor segmentation and multichannel engagement strategies to optimize pipeline velocity and conversion.
Own the campaign lifecycle from ideation and GTM planning to demand generation fundraising enablement and performance measurement ensuring alignment between fundraising product solutions and market demand.
Collaborate cross-functionally with marketing analytics product and frontline fundraising teams to operationalize go-to-market plans build fundraising enablement assets (case for support messaging sales playbooks) and track KPIs through data-driven dashboards.
Drive prospect pipeline development and donor journey optimization through targeted cultivation segmentation and solicitation strategiesleveraging CRM and marketing automation tools to enhance donor acquisition and retention.
Partner with leadership to continuously iterate fundraising product offerings and GTM strategies based on performance metrics market feedback and evolving philanthropic trends.
What You Will Bring
10 years of experience leading complex fundraising campaigns product solution launches or go-to-market initiatives ideally for high-value multi-channel fundraising programs.
Deep knowledge of product management principles applied to philanthropic fundraisingtranslating mission-driven solutions into scalable market offerings that resonate with target donor segments.
Proven ability to develop and execute GTM plans that drive pipeline growth demand generation and fundraising enablement across diverse stakeholder groups.
Expertise in cross-functional collaboration and project management within dynamic matrixed environmentsdelivering against multiple strategic objectives simultaneously.
Data-driven mindset with experience leveraging analytics and performance metrics to optimize fundraising product positioning and campaign effectiveness.
Entrepreneurial spirit with a bias for innovation continuous improvement and delivering high-quality market-aligned fundraising solutions.
Strong interpersonal and communication skills with a demonstrated ability to influence and engage senior stakeholders and fundraising partners.
A meaningful career: Join a passionate community of over 1300 employees dedicated to improving lives and driving progress on complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that emphasizes self-actualization with roles and responsibilities based on your strengths not tenure.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities allowing you to share in the success you help drive.
Our Values:Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM) a framework guided by the principles that drive human progress such as dignity openness and bottom-up empowerment. PBM empowers our employees to be entrepreneurial to innovate and to continually drive transformation.
We believe diversity fuels creativity broadens knowledge and helps drive success and that is why were proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty dignity respect and sensitivity.
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