Senior Manager, Consumer Insights

ABOUT DSC:

In 2011 Dollar Shave Club didnt just shake up the shaving aislewe reinvented it. A viral video put us on the map and our direct-to-consumer model challenged an entire industry by making great razors accessible affordable and actually fun to buy.

Since then weve grown far beyond blades. From grooming to personal care weve built a lineup of quality essentials designed to make life easier (and smoother) whether you find us online or in stores near you.

Today DSC is expanding into new categories and new markets but our DNA hasnt changed. Were still here to cut the BS deliver real value and bring a little humor to the everyday routine.

So what are you waiting for Join the Club.

ROLE SUMMARY:
The Senior Manager Consumer Insights plays a critical role in driving a consumer-centric culture at DSC owning and evolving the brands core target and activating brands North Star to guide campaigns collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.

RESPONSIBILITIES:

• Develop evolve and own DSCs consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign influencer partnership and long-range planning
• Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
• Measure brands upper-funnel performance: awareness consideration and conversion funnel. Connect Numerator panel data brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
• Lead custom research such as ad copy testing TURF analysis semiotics concept testing CSAT conjoint analysis path to purchase shelf optimization and other types of studies
• Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
• Lead consumer research for short-term and long-term innovation from line extensions to expanding into new consumer targets and categories
• Own and manage relationships with research agencies including but not limited to: Mintel Accupoll Toluna Therefore etc.
• Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
• Manage insights team budget

REQUIREMENTS:

• Bachelors Degree in data data science or equivalent; MBA or other advanced degrees preferred
• 7 years leveraging Walmart Target and other retailer vendor data portals
• 7 years working with syndicated data: IRI Nielsen Numerator Kantar and other sources
• Experience in shopper insights or an equivalent field
• Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives
• Experience in connecting dots among various data sources for a cohesive story; data visualization
• Experience in a variety of methodologies including qualitative (e.g. ethnography consumer journeys online consumer panels job to be done focus groups in-depth-interviews) and quantitative (review analytics idea testing concept screening path to purchase etc.) research
• Experience managing relationships with third-party research agencies
• Outstanding written visual and verbal communication skills
• Strong influencing skills with leaders cross-functional teams and suppliers
• Strong project ownership and management skills; an agile problem solver
• A strong growth mindset

POSITION TYPE:
This is a full-time exempt position.

WORK ENVIRONMENT:
This position is in-office working out of our HQ in Durham North Carolina 4x a week.

SALARY:
$130000-$150000 Bonus

BENEFITS:

• Comprehensive benefit plans with low premium options including medical dental and vision coverage along with supplemental coverage options
• Free life insurance short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2% and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System Greenhouse in order to be considered. Once you submit your application the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected youll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and well be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age race color religion gender sexual orientation gender identification national origin disability or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing:

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club

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