Digital Sales Strategist

Indianapolis, IN - USA

Monthly Salary: Not Disclosed

Posted on: 21-09-2025

Vacancies: 1 Vacancy

Job Summary

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

A TEGNA Digital Sales Strategist supports the sales team by creating and implementing digital media solutions for clients ensuring campaign success through pre-sales strategy management and post-sale optimization. This role requires expertise in digital marketing platforms like Premion (OTT) client relationship management and cross-functional collaboration to deliver strong ROI and meet client objectives.
Key Responsibilities
Pre-Sales Strategy:
Assist Account Executives in understanding client needs and designing custom digital and broadcast advertising solutions.
Campaign Management:
Oversee the launch and day-to-day execution optimization and fulfillment of digital ad campaigns.
Client Support:
Provide strong communication and collaboration with clients and internal teams to ensure successful outcomes and high customer satisfaction.
Revenue Growth:
Identify new revenue opportunities by upselling current clients and cross-selling TEGNAs portfolio of digital and streaming products.
Technical Expertise:
Maintain deep knowledge of TEGNAs products digital platforms and advertising technologies including OTT (Over-The-Top streaming) targeted display and first-party data solutions.
Reporting and Optimization:
Implement attribution models to demonstrate campaign impact and provide insights to improve performance.
Required Skills and Experience
Experience: 3-5 years in digital marketing sales support or digital ad operations.
Technical Knowledge: Expert understanding of digital advertising principles platforms (including OTT and targeted display) and performance tracking.
Sales Acumen: Strong ability to prospect for new revenue identify client needs and develop solutions.
Collaboration: Excellent communication presentation and interpersonal skills to work effectively with clients and internal teams.
Software Proficiency: Expertise in Microsoft Office and CRM software like Salesforce.
Organizational Skills: Demonstrated ability to manage multiple projects and maintain strong organizational skills in a fast-paced environment

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

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About TEGNATEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear televi...