Senior Copywriter
Senior Copywriter
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$ 90000 - 105000
1 Vacancy
Job Description
Company Name: IG North America (tastytrade tastylive tastyfx tastycrypto)
Role: Senior Copywriter
Location: Chicago IL Hybrid (3 days/week in office)
As a Senior Copywriter you will work across four brands in Chicago to help make tastytrade the #1 online retail brokerage in the brands include tastytrade tastylive tastyfx and tastycrypto.
As part of the marketing team you will create and evolve the copy across brand performance marketing and engagement campaigns. This creative role combines strategic thinking collaboration UX and trading know-how to create memorable and magical copy that generates interest and action. This individual should have a trading background or a genuine passion for the markets.
What Youll Do:
- Craft compelling copy that drives measurable conversions across display social video and search campaigns
- Transform complex trading concepts into clear persuasive messaging that motivates action
- Develop data-driven creative ideas that increase click-through rates and customer acquisition
- Write high-converting landing page copy that guides prospects through the trading journey
- Craft compelling website copy that speaks to our target market and showcases how we meet their needs
- Develop A/B copy testing and optimize assets based on data
- Help communicate brand strategy and creative strategy for campaigns
- Serve as brand steward and creative consultant to otherwise autonomous teams
- Navigate compliance reviews and maintain version control
- Develop deep understanding of traders
- Use conversion psychology and persuasion principles
- Collaborate with creative director marketing strategists performance marketing designers compliance product and business leaders from kickoff through delivery
- Stay up to date with industry trends and best practices in advertising copywriting and performance media channels
Who You Are:
- Bachelors degree in marketing advertising creative writing English business or other related area
- 10 years of experience as a performance marketing copywriter
- Financial services and direct-to-consumer (DTC) experience is required
- Personal or business experience in trading or investing is strongly preferred
- Excellent grammatical skills and a strong attention to detail
- You have a strong ability to translate technical financial jargon into simple prose that everyone can understand
- Portfolio showcasing a range of creative and effective advertising campaigns backed with data
- Expert storyteller who can create personality and emotion in copy
- You have creative flexibilityadjust your language and tone based on your audience and brand
- Strong understanding of performance-based marketing and brand strategies and tactics
- You can work collaboratively in a fast-paced deadline-driven environment
Team Perks/Benefits:
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- Continued Education Support
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
- Office located in the West Loop - Chicagos growing center of tech great cuisine and high-end bars
Salary Range: $90000 - $105000
This is an estimated range. The actual salary offered will be based on the candidates level of experience and qualifications.
About Us:
The tastyhouse of brands empowers individual traders differently. tastylive founded in 2011 is an online financial media networktastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017 tasty Software Solutions and tastyfx is a registered Forex broker-dealer.
In 2021 London-based IG Group acquired tastylive Inc. (previously known as tastytrade) and assigned it to lead business in North is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success witha bettertrading experience. Thats why were investing heavily in the right people technology and media to make that happen in the US and across the globe.
Location:Our office is in the West Loop - Chicagos growing center of tech great cuisine and high-end bars.
tastytrade tastylive tastyfx tastycrypto
1330 W Fulton Market Chicago IL 60607
*Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your experience doesnt align perfectly we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Required Experience:
Senior IC
Employment Type
Full Time
