Growth Marketing Manager
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Posted on:
30+ days ago
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1 Vacancy
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Job Summary
Title: Growth Marketing Manager - Schools
Location: London - Oval (Hybrid - 4 days per week in office)
Salary: 42000 - 52000 per annum
What Im looking for
Hi Im Ahmed VP of Marketing at Zen Educate. Im hiring for a key role in my team to work in our schools marketing function - someone who understands how to drive school growth work closely with sales and build the automation and scalable systems that will help us sustainably scale across the UK (and eventually the US)!
This isnt a role where the playbook is brand new - we have a structure and plan - but it needs refinement and iteration. Youll work on that strategy while rolling up your sleeves to execute it and build the systems and automations that make it efficient.
The team is lean so we need someone who thrives in a hands-on environment and is comfortable building while doing.
Youll be responsible for marketing to schools and helping with sales enablement across the regions we operate in - driving leads improving conversion and increasing our presence in the marketplace. Your work will directly influence how schools see Zen and whether they choose to work with us.
Heres what I value:
Execution eats strategy for breakfast. You take ownership and are structured and thoughtful - but not afraid to ship fast and learn by doing.
Systematic thinking with a focus on automation. You build processes and automation that scale improve efficiency and reduce manual work - always considering the broader org especially sales.
Customer-first mindset. You ask the right questions and approach your work through the lens of the schools we serve.
Collaborative mindset. Youll work closely with stakeholders across sales operations and regional teams - so clear communication and alignment are key.
If youre excited to play a critical part of Zens UK growth make an impact fast and help define how we position ourselves to schools - Id love to hear from you.
What were building and why
Getting the right teacher into the right school at the right time is a real-world problem worth solving - for the education system for children and for the long-term sustainability of school staffing.
Since launching in 2017 weve saved schools over 30 2024 we closed the largest EdTech round in Europe and are expanding rapidly in both the UK and US.
To keep growing in the UK we need to reach more schools strengthen our brand and create scalable automated systems that support a high-performing sales team thats where you come in.
What youll actually do
Lets get specific. Heres the kind of work youll lead:
1. Scale the systems
Build and improve how we track MQLs and SQLs and share them with sales in a scalable efficient way using AI and automation where possible.
Support on creating clearer structures for planning executing and aligning on marketing activity with sales teams.
Build flexible processes that can adapt to regional differences in messaging campaigns and sales needs.
2. Drive school growth and lead acquisition
Build on the school marketing strategy and campaign calendar and use it to drive growth in schools across the UK.
Run multi-channel campaigns across email events paid and social to generate high-quality leads.
Ensure marketing-generated leads are converting by working closely with sales to improve handoffs follow-ups and lead quality.
Youll also own experimentation with other channels like events from offsites to webinars with support from the sales team.
3. Improve conversion and positioning
Improve awareness interest and conversion through better messaging stronger content and targeted campaigns.
Own sales enablement materials and tools including case studies testimonial content battlecards and regionalised messaging guidance.
Why this role is unique
Youll play a critical part in the growth engine for the schools side of our marketplace in a high-impact high-visibility role.
Youll contribute to the full marketing funnel for schools in the UK from awareness through to handover to sales.
Youll work closely with sales leaders and regional teams and have a direct impact on revenue and adoption.
You will need to test build and iterate in a company that values speed and real-world results.
What makes you a great fit
Youll thrive here if:
Youre a structured hands-on marketer who balances planning with doing.
Youve worked closely with sales before and know how to drive alignment and shared goals.
Youre motivated by automation and building scalable efficient processes that reduce manual work.
You can juggle competing priorities across teams geographies and segments without losing focus.
Youre motivated by outcomes not just MQL volume but actual business impact.
You love solving messy problems and can build from scratch.
You care about working in a mission-driven company with real-world impact.
What wont work here
We want to be upfront this role isnt for everyone. Heres what might make it a bad fit:
You want structure handed to you.
We have a starting point but it needs significant rework. This role is about evolving the strategy and building scalable systems not following a fully mapped-out plan.
You prefer strategy over execution.
This role is hands-on. Youll be setting up automation running campaigns refining messaging and reviewing performance. We dont have layers of specialists youll be doing most of it yourself.
You dont like context switching.
Youll move between tactical delivery big-picture planning team syncs and cross-functional collaboration often in the same day. If that sounds more chaotic than energising it might not be for you.
You need lots of support to get started.
Were a lean team. Theres no content studio no analytics pod no dedicated designers for every campaign. Youll need to take the lead and drive things forward independently.
Our hiring process
We believe in moving fast and respecting your time. Our interview process is broken down into 3 stages with all interviews in a given stage scheduled simultaneously. Once all interviews in a stage are complete we aim to get back to you within 36 hours.
Stage 1:
Intro call with our recruiter: well cover basics like your background salary expectations and timelines.
Stage 2:
Intro call with me: well dig into your experience and how you approach growth automation and cross-functional work.
Stage 3:
Task & review: youll complete a short take-home task and then present your thinking to me and a team lead.
Culture Interview: youll speak to two others in the team and talk about your motivations to join Zen and how you will git within our team culture
Perks & benefits
Work that you want to talk about
Ownership in the company
25 days of holiday (increases with tenure)
On-site gym showers bike parking & café at our Central London office
Electric car & Cycle to Work schemes
Coaching life insurance & health insurance
Fun-loving mission-driven team
Interested Lets go
If this sounds exciting (even if a bit intimidating) apply now. If you read this far youre probably exactly who were looking for.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Zen Educate is a simple, streamlined platform for teachers and teaching assistants to find work in schools without expensive agency fees.
