Partner Marketing Manager
Partner Marketing Manager
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Job Description
Location: Remote across Canada (HQ in Burnaby BC)
Eligibility: Must have a valid Canadian work permit
About Binary Stream
Binary Stream is an award-winning ISV with 25 years of experience helping organizations simplify financial and operational processes through solutions built for Microsoft Dynamics.
Recognized as one of BCs Top Employers and Canadas Top Small & Medium Employers weve grown steadily through a SaaS-first product-led approach. Our global team spans Canada the U.S. Europe and India serving thousands of customers and hundreds of partners worldwide.
Were building more than softwarewere building a culture rooted in growth belonging and purpose. Our collaborative and inclusive team is driven by meaningful problem-solving continuous improvement and shared success. Youll see our core valuesTeam Innovation and Growthreflected in how we work every day.
Role Overview
Reporting to theVP Marketing thePartner Marketing Manager is responsible for shaping and executing marketing strategies across Binary Streams partner ecosystem including resellers and Microsoft System Integrators. You will build and nurture relationships with key partners to deliver joint marketing programs that drive awareness demand and enablement for Binary Streams solutions.
This role combines strategic thinking with hands-on execution. You will influence every stage of the partner journey from recruitment and onboarding to pipeline acceleration and long-term success ensuring that partners are empowered to position and sell Binary Stream offerings effectively.
What You Will Do
Partner Strategy & Campaigns
- Design and execute partner marketing initiatives that align with revenue objectives and strengthen our partner network.
- Collaborate with resellers and Microsoft System Integrators to plan and launch co-branded campaigns webinars and digital events.
- Align closely with partner sales leadership to support channel priorities and accelerate growth.
Program Management
- Manage the partner journey developing programs to recruit enable and engage partners from first touch through ongoing collaboration.
- Oversee key partner projects coordinating promotions content delivery and follow-up activities through our marketing automation and CRM platforms.
- Maintain a comprehensive partner marketing calendar to ensure timely consistent engagement.
Performance & Insights
- Monitor campaign outcomes pipeline influence and ROI to optimize future initiatives.
- Manage and segment the partner database to support targeted campaigns and nurture programs.
- Share insights and recommendations across marketing sales and product teams to strengthen overall partner marketing effectiveness.
Collaboration & Advocacy
- Act as the primary marketing contact for the partner sales team supporting joint planning and execution.
- Work with content design product marketing and sales enablement teams to deliver assets and resources that help partners succeed.
What You Bring
- Bachelors degree in Marketing Business Communications or related discipline (or equivalent experience).
- 5 years in partner channel or B2B marketing with a focus on campaign strategy positioning and performance measurement.
- Proven success designing and delivering partner or channel marketing programs ideally within SaaS ERP or business applications.
- Solid understanding of Microsoft System Integrators or other ERP platforms and reseller channel dynamics.
- Proficiency with CRM and marketing automation tools (HubSpot experience is an asset).
- Strong balance of strategic planning and hands-on execution.
- Exceptional communication collaboration and relationship-building skills.
- Knowledge of agile or pragmatic marketing practices is advantageous.
Compensation & Benefits
At Binary Stream we recognize the importance of competitive compensation. We benchmark annually against Canadas tech sector to ensure our salary ranges remain current and compelling.
Base Salary Hiring Range:$83000 - $99600 CAD
This range reflects the starting compensation for new hires in a full-time capacity. Final offers are based on experience skill set and the unique value you exceptional cases compensation above this range may be considered.
Annual Performance-Based Bonus:
Employees are eligible for an annual performance-based bonus that reflects both individual performance and company-wide results.
Benefits:
- 3 weeks of paid vacation
- Extended health and dental benefits
- Health and personal spending accounts
- Professional development funds
- RRSP program and stock options
- Annual performance bonus
Why Join Binary Stream
At Binary Stream we empower people to do their best work and grow their careers. Heres what sets us apart:
- Competitive total rewards A total compensation package that reflects your impact and supports your well-being.
- Flexible work Choose between remote work or occasional office daysyour schedule your choice.
- Wellness culture We prioritize balance through wellness initiatives and flexible schedules.
- Growth opportunities Access to learning programs mentorship and development funding.
- Transparent leadership Our CEO leads with integrity and approachabilityyour voice matters.
- Connected teams Quarterly events cultural celebrations and regular company-wide updates keep us engaged.
Who We Are
Were a team of curious collaborative and driven individuals who:
- Solve problems together and support one another.
- Stay humble open to feedback and accountable.
- Lead with integrity and take ownership.
- Embrace change and explore new ideas.
- Share knowledge and continuously improve.
- Use data to guide decisions and focus on results.
Interested in contributing to a growing global organization Apply now.
Binary Stream Software Inc. is an equal opportunity employer. Were committed to fostering a diverse and inclusive workplace where all qualified applicants are considered without regard to age race gender sexual orientation disability religion national origin or any other protected characteristic.
Required Experience:
Manager
Employment Type
Full-Time
