Marketing Lead

Job Title: Marketing Lead

Reporting to: Chief Revenue Officer

Location: London

We have built a digital asset trading infrastructure for institutional investors. Our seamless end-to-end platform connects to global crypto exchanges custodians and liquidity providers via a single Application Programming Interface (API).

Built by industry experts with decades of combined experience in investment management and digital technology. Elwood provides market infrastructure at scale enabling financial institutions neobanks and corporations to access digital asset markets quickly and efficiently.

Job Description

Elwood is looking for an experienced marketing lead who can own and execute our go-to-market strategy across our buy-side sell-side and lending segments. The successful candidate will ensure the implementation of an effective marketing strategy focusing on growing audiences and the uptake for products and services.

This role will be responsible for setting up tracking systems (hubspot UTM) managing the editorial calendar and coordinating production workflows across Product Sales GCD and compliance.

Key duties of the role will include:

• Implement the global marketing strategy aligned with the overall business goals which includes ownership of the Company website and social media accounts digital marketing advertising and communications
• Create and manage multi-channel marketing campaigns focused on lead generation customer growth and retention. Plan and execute integrated marketing campaigns including events and digital marketing initiatives to drive lead generation and pipeline growth ensuring campaigns are adapted to meet the specific needs of localised markets.
• Drive systematic nurture programmes account-based marketing campaigns conference/panels and content distribution campaigns consistently growing audiences across all marketing platforms including the use of SEO.
• Collaborate closely with the sales and product team to understand their needs provide them with tailored marketing efforts and ensure alignment of marketing initiatives with business objectives.
• Conduct market research to identify trends customer needs and competitive positioning and use these insights to inform marketing strategies. Studying consumer behavior to identify market opportunities
• Manage the marketing budget efficiently ensuring maximum ROI for all initiatives.
• Measure and analyze the effectiveness of campaigns and events providing regular reports and insights to stakeholder
• Developing strategies to enhance the companys brand
• Work closely with the Legal and Compliance Team to ensure understanding and compliance of marketing materials and content in a FCA regulated environment

Essential Skills and Experience

• Minimum of 5 years experience in a marketing lead role including at least 2 years in B2B SaaS or Fintech marketing
• Experience in trading/portfolio management solutions is highly desirable
• Proficiency in digital marketing and automation tools CRM systems and marketing automation platforms (e.g. HubSpot).
• Analytical mindset with experience in tracking and reporting KPIs
• Demonstrated ability to build and scale marketing within a start up/scale up environment
• Proven experience of digital marketing branding and product marketing.
• Excellent communication skills
• Experience working across multiple market regions
• Ability to attend regular external events

What we offer:

Competitive salary and compensation packages.

Fully paid medical and discounted dental schemes for employees and their family

Generous time off bank holidays

Enhanced parental leave for all employees who have been with the company for one (1) year

Fully stocked kitchen and access to weekly Ubereats allowance

Discounted gym scheme

Employee Assistance Programme

Paid study leave and personal leave

Why Elwood

• Join a series A FinTech company and help shape the future of finance
• A startup with deep financial backing and a strong market presence
• Our platform is enabling institutional access to the most exciting growth opportunity in Finance
• Work with a modern technology stack and help solve high impact problems
• Strong client focused team with a diverse background
• Were a Global company and have modern centrally based offices in London New York and Singapore.