Senior Product Marketing Manager

About

Swan is Europes embedded banking specialist. We empower software companies to embed banking features like accounts cards and payments directly into their products under their own processes over 1.5 billion in monthly transactions for more than 150 companieslike Pennylane Indy Agicap Libeo and Lucca. Founded in 2019 the company has received growth capital from leading investors such as Lakestar Accel Creandum Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices run payroll manage inventory and more. Theyre on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows theres still a gap. Too many critical tasks like managing cash flow tracking payments or reconciling accounts happen outside the software across spreadsheets email threads banking portals.

Its a missed opportunity. Business software shouldnt just record financial activity it should run it.

To learn more about us: About Swan ; Our story.

Job description

The Marketing and Product teams at Swan have the fun job of bringing our amazing product to life for prospects and this role you will be at the heart of this. Working closely with marketing product and sales you will lead on how we go to market with our products and how we best position them with our prospects and customers.

The company is growing quickly and in this role you have the unique opportunity to build a product marketing engine that you will scale as we continue to grow. Youll love creating exciting ways to share information about our product and have the ability to clearly communicate what we do and turn insights into impact.

The first tasks youll focus on are:

1. Reinforce our understanding of our customer verticals to build the most powerful messaging & positioning that clearly articulates Swans differentiation and value proposition
2. Launch marketing initiatives to excite our audience about our product

Main tasks

• To design and execute go-to-market plans in strong collaboration with Product Marketing Sales and Account Manager teams.
• To develop a deep understanding of our segments to build the most powerful messaging & positioning that clearly articulates Swans differentiation.
• To distill complex and broad concepts into simple inspiring and short content.
• To create and deliver sales collaterals for sales and account management teams.
• To build innovative and visual narratives that showcase the value and differentiation of Swans new and existing capabilities.
• To share news about our products using typical marketing channels and exploiting new ones (Product newsletters webinars videos etc.).
• To stay up-to-date with customerss needs industry best practices and innovation to contribute to opportunity identification.

Your team

This role is part of the marketing team - a small group of smart fun hard-working people who are building the foundations of something amazing that will scale quickly in the coming years. We have all the typical functions of a marketing team and you would be joining at the perfect time to create our product marketing machine. Alongside the marketing team you will also be a critical partner and advisor to the sales and account management teams. With a flair for describing products in simple clear and exciting ways you will have the inside track on when features and releases are happening and work to bring them to life for our customers.

Preferred experience

Youre a great match if:

• Proven track record in Product Marketing within a technology company particularly in a dynamic setting such as a startup scale-up or a similarly fast-paced work environment. Experience in B2B SaaS or Fintech companies is a plus.
• You are a self-starter and can work with little (or no) guidance
• You can easily work with multiple teams
• You are enthused by the challenge of taking a complex technical product and making it exciting for both developers and a buying audience.
• A love for rolling up your sleeves - Product marketing is a hands-on role!
• Excellent working abilities in English
• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other and we leave our egos at the door.

Its okay if you dont tick all the boxes dont let imposter syndrome prevent you from applying!

Swan is committed to providing a caring work environment for all employees regardless of age sex disability sexual orientation race religion or belief.

When it comes to recruitment were interested in your work experience skills and overall personality. Because diversity makes the workplace stronger and is necessary for Swans success we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

Perks of being a Swanee:

• Holidays : 25 days RTT
• Meal Vouchers: We provide a Swile card to cover your meals on work days.
• Transport: Monthly mobility package for accordance with the company agreement for sustainable mobilities you can now use your mobility package to pay for alternative commuting modes.
• Health insurance (mutuelle): Alan. This is Swans health and welfare insurance.
• Sports: Thanks to our partnership with Classpass and Gymlib you can enjoy advantageous discounts on subscriptions. They offer a wide range of sports activities as well as wellness activities.
• Well-being support: access to Moka Care for mental health and wellness.
• Hybrid remote policy: We offer the possibility of working from home for 2 days per week.
• Offsite: Once a year we gather to reconnect deep-dive into big topics and relax.
• This isnt a perk it should be the rule but diversity and inclusion are important at Swan. Were working hard to get better every day.

Our values:

Swans core values guide our actions daily. Individually they may seem obvious but together they form a unique culture.

Simplicity: Leonardo Da Vinci said: simplicity is the ultimate sophistication. If somethings convoluted or confusing we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game whether its to support our partners in their growth journey or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners expectations whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process

• A 30-min video call with our Talent Acquisition Manager to get to know you understand your career expectations and answer your questions
• An interview with Claire our Product Marketing Lead
• A business case and peer interview
• An interview with our VP Marketing