Senior Marketing Operations Specialist

Title: Senior Marketing Operations Specialist

Department: Marketing

Location: Hybrid/Remote (while the position is open to remote employees in a USA location we have a strong preference for Houston TX metro area candidates and they will be given preference)

Reports to: Sr. Director Marketing

Employment Classification: Full-time Salary Exempt (Professional)

Range: $75000 to $110000 (based on years of experience technical skill set and location)

Position Summary:

PCS is hiring a Senior Marketing Operations Specialist to keep our B2B marketing engine running at full this role you will manage HubSpot Salesforce and our data flows to make sure every campaign is measurable and every lead is trackable. You will deliver reports that show ROI support forecasting and help us run smarter more efficient campaigns. If you love marketing tech clean data and using AI to work faster this role is built for you.

Essential Job Functions:

Reporting Analytics and Forecasting

Data Flow Optimization: Ensure seamless integration and clean data across platforms is a hallmark of this position.

Build and deliver reports that track lead flow funnel performance campaign results and brand impact.

Provide ad-hoc reporting and insights on demand.

Partner with Marketing leadership and Finance by building models and data inputs for forecasting lead volume conversion rates pipeline and cost-per-lead.

Assist in budget planning by tracking ROI across channels and surfacing trends that inform future investment.

Support the web producer to ensure Google Analytics is properly configured and train team members to interpret results.

Marketing Technology and Data Operations

Platform Management: Overseeing HubSpot and Salesforce.

o Administer HubSpot (50%)

o Salesforce (40%)

o Connected tools (social media and advertising platforms google analytics.) (10%)

Manage integrations and gather requirements for ZoomInfo Clozd etc. and then troubleshoot issues and ensure consistent data flow between platforms.

Maintain clean accurate marketing and sales databases on a weekly basis.

Oversee lead routing scoring and enrichment processes daily.

Campaign and Budget Performance

ROI & Forecasting Reports: Build dashboards and reports that inform strategic decisions and budget allocation

Campaign Measurement: Responsible for tracking campaign performance and lead attribution.

o Track and analyze campaign ROI cost per lead and funnel conversion rates.

Support PPC and other digital spend tracking by building models and surfacing insights for budget efficiency.

Contribute data and performance insights that shape campaign planning.

Cross-Team Collaboration

Partner with Sales Operations to align on lead handoff reporting and definitions.

Provide data-driven insights that help Sales and Marketing prioritize resources effectively.

Document processes and train Marketing and Sales team members on system use and best practices.

Company Background

Who We Are:

With almost 30 years of proven reliability PCS Software Inc. is the all-in-one Transportation Management System trusted by more than 1000 carriers and brokers is a leading provider of transportation management solutions. PCS is dedicated to empowering carriers brokers and shippers to streamline operations improve efficiency and maximize profitability. With a suite of advanced software tools PCS supports the entire freight lifecycle from planning and execution to compliance and analytics. With Cortex AI embedded PCS TMS turns data into decisions helping customers work smarter faster and more profitably every day.

Why Join PCS

PCS Software Inc. is the perfect combination of a fun work environment that rewards your hard work with amazing opportunities for career growth and personal development. If you want to be the newest member of a vibrant group of energized technology leaders in an innovative and entrepreneurial environment then apply online today to start building solutions that customers will love to use and join a company that truly rewards your hard work and values your talented contributions.

PCS Software Inc. is also considered one of the best places to work because of our competitive compensation plans comprehensive benefits plan for qualified employees with multiple medical plans to choose from and company paid dental and vision premium options for you and your dependents 401k with a 4% match unlimited PTO package a truly creative and fun working environment paid training and development opportunities employee recognition programs and amazing opportunities for career growth and personal development.

Work Authorization

No calls or agencies please. PCS Software Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 H-1 H-2 L B J or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.

This job description provides many examples of the types of responsibilities required but is in not intended to be a comprehensive list. The incumbent will complete other job responsibilities as needed which are not specifically described in this document.

PCS Software Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

We thank all respondents for their interest in PCS Software Inc. However only those selected for an interview will be contacted.

No Agencies or 3rd party recruiters please.

Position Requirements:

• Bachelors degree in Business or STEM field such as Computer Science

Experience: 57 years in B2B marketing operations and analytics required. Broader marketing experience (demand gen campaigns digital etc.) strongly preferred; ideal candidates will bring 10 years of combined marketing background.

Technical Skills: Advanced proficiency as an administrator in HubSpot and as a super user/business analyst in Salesforce required. Experience with marketing attribution platforms analytics tools (Google Analytics) and data integrations preferred.

Analytical Skills: Proven ability to calculate ROI track cost per lead and provide forecasting models that support planning. Strong Excel/data manipulation skills a must.

AI Mindset: Demonstrated willingness to adopt and apply AI tools to automate tasks accelerate reporting and improve efficiency. Must be comfortable experimenting with new technologies and integrating them into daily workflows.

Communication: Able to distill complex data into clear insights for non-technical stakeholders (Marketing leadership Finance Sales). Comfortable presenting findings and making recommendations.

Collaboration: Experience partnering with cross-functional teams especially Sales Operations and Finance to align data definitions and reporting.

Problem Solving: Track record of cleaning messy data troubleshooting Martech stacks and building scalable processes.

Bonus Skills: Exposure to PPC budgeting ABM reporting or evaluating emerging Martech/AI tools.