Sr. Marketing Manager

You will be responsible for crafting and executing go-to-market plans launching innovative marketing initiatives and supporting lead generation customer retention and renewal efforts. As a key member of the CSI leadership team you will act as a strategic marketing advisor ensuring alignment between marketing efforts and business objectives to achieve financial goals.

This position reports to CSIs Senior Director of Strategic Marketingand collaborates closely with cross-functional partners including Product Management Sales Account Management Customer Success & Support Operations Legal and Finance.

Key Responsibilities

Strategic Planning/Campaign Management - Develop and drive execution of comprehensive strategic marketing plans and promotional campaigns that align with business objectives to increase demand for new business and cement long-term value for existing customers.

• Collaborate with product and sales teams to design go-to-market strategies for new and existing products providing counsel based on sound marketing principles

• Oversee the implementation of go-to-market campaigns that engage key target audiences and personas

• Engage the strategic insights team on research efforts to identify industry trends customer needs and competitive landscape and use research data to inform marketing strategies

• Orchestrate the development implementation and management of integrated marketing campaigns across multiple channels including digital print events social media etc.

• Manage relationships with external agencies and vendors to ensure the delivery of high-quality marketing assets

• Measure and analyze the effectiveness of campaigns making data-driven decisions on how to optimize performance and return on investment (ROI)

Directs internal teams and external vendors to create and amplify high-impact content and collateral that can be used across all communication channels including sales enablement events and digital.

• Develop a deep understanding of CSI solutions and services to differentiate and position them in the market effectively

• Create test and implement compelling content messaging and value propositions that impact our business and our customers

• Lead initiatives to enhance brand visibility and thought leadership reputation within the industry as well as across internal channels

• Maximize engagement and leverage communication channels focusing on answering the question How can marketing accelerate growth and retention

• Lead development of the brand narrative about McKessons differentiated value that resonates with our customers and prospects

• Develop messaging and senior leadership talking points for professional trade shows and employee meetings

• Support the creation of sales enablement tools including capability presentations digital/web content product collateral case studies white papers and other sales collateral

• Support promotional objectives to determine the best channels placement and deliverables that reach our targeted prospective customers

• Capture the voice of the customer in positioning messaging and content

Collaborate with CSI and cross-business unit key stakeholders leadership teams legal/compliance and marketing team members.

• Serve as a key contributor to leadership teams for the areas you support providing marketing-based insights in response to complex/critical business situations

• Partner closely with product and sales leadership meeting on a regular cadence to explore new opportunities anticipate challenges and formulate appropriate responses and redirects

• Consult with legal and compliance on a regular cadence to review plans and ensure appropriate actions are taken

• Collaborate with marketing colleagues acting as a resource or mentor for less experienced colleagues

Act as a resource for the business units and solutions you support.

• Establish yourself as the marketing SME in the areas you support

• Work with limited direction and determine and develop approaches to solutions

• Provide resolutions to a range of problems

Help leverage the value of Commercial Strategy and Innovation across the Enterprise and weave the One McKesson value into external communications

• Collaborate with senior leadership to develop and refine commercial strategies that align with enterprise vision and objectives

• Build and maintain strong stakeholder engagement including the PSaS marketing & comms team strategy and innovation team investor relations team etc.

Minimum Requirement

Degree or equivalent and typically requires 7 years of relevant experience.

Education

4-year degree in Marketing Business Communications or the equivalent relevant business experience

Critical Skills

• Ideally 7 years of relevant experience (e.g. product launch go-to-market lead generation campaigns events etc.)

• Healthcare industry experience preferred

• Excellent communication (written and verbal) collaboration and interpersonal skills

• Experience in managing projects in a matrix organization

Additional Knowledge & Skills

• Strong critical thinking analytical and problem-solving skills

• Attention to detail solid organizational skills and proactive project management

• Knowledge of company products and services

Working Conditions

General office demands

Travel up to 20%

Must be authorized to work in the US. Sponsorship is not available for this position.