Market Research Lead-JPMorgan
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Job Location:
Jersey City - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Join the team that connect market intelligence to real outcomes where youll segment audiences size opportunities and test messages that resonate across Payments Banking and Markets. Your efforts will drive clear positioning faster decisions and campaigns that outperform. Bring curiosity and vigor leave your mark on a global brand.
As a Marketing Research & Insights Lead within JPMorgan you will lead research and analysis across our Banking Payments and Markets lines of business providing actionable intelligence to inform optimal messaging strategies for key client segments. You will also combine strong research capabilities with strategic thinking ensuring that our positioning and narratives resonate with target audiences.
Job responsibilities:
- Conduct primary and secondary research into critical client and industry segments across Banking Payments and Markets.
- Design and execute qualitative and quantitative research studies including surveys focus groups interviews and ethnographic research.
- Analyze client behaviors competitor strategies and industry trends to identify opportunities and risks.
- Translate data into clear insights that inform messaging positioning and go-to-market strategies.
- Synthesize complex data from multiple sources to identify actionable insights and strategic opportunities
- Partner with Marketing Communications and Line-of-Business leaders to ensure insights are embedded in messaging strategies.
- Provide segment-specific recommendations for how to differentiate and communicate effectively in highly competitive markets.
- Track and evaluate the effectiveness of messaging campaigns refining approaches based on evidence.
- Build strong relationships with senior leaders in Banking Payments and Markets to understand strategic priorities.
- Present findings and recommendations to executives in clear concise and persuasive ways.
- Collaborate with external research partners agencies and analysts when needed.
Required Qualifications Capabilities and Skills:
- 5 years of experience in insights research or strategy roles within financial services consulting or market research.
- Proven ability to conduct both qualitative and quantitative research and synthesize findings into actionable recommendations.
- Excellent communication skillsable to translate complex research into compelling narratives.
- Proficiency in market research tools data visualization and analytics platforms.
- Experience in marketing insights or messaging strategy.
- Customer segmentation brand tracking and competitor intelligence.
Key Skills
- Qualtrics
- Quantitative Research
- Spss
- Data Collection
- Microsoft Powerpoint
- Research Experience
- Survey Design
- Qualitative Research
- Market Research
- Merchandising
- Customer relationship management
- Data Analysis Skills
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
