Director of Digital Marketing

Dallas, IA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Globally recognized for exceptional product performance and versatility Fotona develops award-winning aesthetic medical and dentallasers. With over 50 years of laser expertise and industry leadership Fotona has sold over 30000 lasers worldwide with distribution in over 60 countries. Fotonas reputation for excellence is earned from its dedication to R&D unparalleled quality reliability ease of use and durability.

Fotona is seeking a Director of Digital Marketing to lead the transformation of our digital ecosystem and strengthen our position as a global leader in medical technology. This role will be responsible for building best-in-class digital experiences that elevate our brand drive engagement across the customer journey and deliver measurable business growth.

The ideal candidate combines deep expertise in digital marketing and performance optimization with the leadership skills to inspire and guide a high-performing team. This is a rare opportunity to shape Fotonas digital future bringing innovation scalability and compliance together to create long-term competitive advantage.

Key Responsibilities:

Digital Strategy & Brand Experience

Define and execute Fotonas holistic digital vision across web mobile social and other digital channels.
Translate brand strategy and reputation for innovation into intuitive scalable and emotionally resonant digital experiences.
Develop and manage the enterprise-wide digital roadmap balancing short-term wins with long-term innovation.
Champion a customer-first mindset ensuring consistency accessibility and usability across all digital touchpoints.
Explore and integrate emerging technologies (AI personalization conversational interfaces etc.) to enhance customer engagement.
Ensure all digital programs comply with global healthcare regulations data privacy laws (GDPR etc.) and medical device marketing standards.

Performance Marketing & Analytics

Lead development and execution of multi-channel campaigns (search social programmatic email and web).
Drive SEO content marketing and organic social strategies ensuring alignment with paid initiatives.
Optimize campaign performance for lead generation conversion and revenue growth.
Monitor and manage budgets maximizing ROI and efficiency.
Establish KPIs for adoption retention satisfaction and digital revenue and deliver actionable insights using analytics platforms.

Leadership & Collaboration

Build mentor and inspire a high-performing digital marketing team establishing clear goals ownership structures and career paths.
Collaborate with brand creative communications and product marketing teams to ensure cohesive storytelling and execution.
Create and uphold standards that ensure design and content excellence across digital channels.
Partner with global and regional teams to align digital strategies with corporate priorities and market needs.
Serve as a thought leader internally and externally representing Fotonas digital innovation at industry forums and events.

Qualifications:

Bachelors degree required; advanced degree preferred.
7 years of progressive digital marketing experience including website launches and integrated campaign management.
3 years in a leadership role within a high-growth corporate environment; medical device or other highly regulated industry experience strongly preferred.
Proven success in building and scaling digital ecosystems that deliver measurable business results.
Strong ability to translate brand vision into high-impact digital strategies.
Demonstrated experience and knowledge of a myriad of digital tools and platforms.
Advanced skills in conversion rate optimization funnel optimization and A/B testing.
Strong collaboration skills with the ability to work across creative technical and commercial functions.
Excellent leadership communication and presentation skills.

Additional Requirements:

Valid passport and ability to travel domestically and internationally (approximately 15-20%).
Ability to work flexible hours including evenings and weekends as needed.
Ability toliftand carry up to 20 to 50 poundsoccasionally.
Ability to work at a computer and sit for extended periods.

Compensation:

Competitive pay based on experience.
Excellent benefits package including Medical Dental Visionand Life Insurance.
401(k) with matching.
Opportunity to develop and grow a careerwithin a fast-growing and industry-leading company.

*Fotona is proud to be an equal-opportunity employer.
*We celebrate diversity and are committed to fostering an inclusive environment for all employees.

Required Experience:

Director