Director of Patient Acquisition & Growth (Remote)

Position: Director of Patient Acquisition & Growth

Job Type: Exempt - Full-time

Schedule: Monday to Friday

Pay Range: $130000 $160000 Annually

Reports to: VP of Clinical Operations

Location: 100% Remote (occasional travel may be required for team meetings training or partner engagements.)

Summary

The Director of Patient Acquisition & Growth will lead Lumata Healths patient enrollment engine driving new patient acquisition and ensuring patients successfully transition into care. This role blends sales leadership and patient marketing managing a layered team (enrollment specialists through team leads) to hit aggressive enrollment targets while maintaining a patient-first approach.

This leader will own the patient acquisition funnel from outreach through activation ensuring patients not only enroll but also attend their first care call. Success means building scalable systems coaching high-performing teams and turning strategy into measurable patient growth.

Essential Functions

Leadership & Team Development

• Manage team leads and managers overseeing enrollment specialists and patient marketing.
• Build a high-performance sales-oriented culture focused on accountability conversion and patient-centered communication.
• Mentor leaders to strengthen coaching skills and sustain a strong remote-first culture.

Patient Acquisition & Sales Execution

• Own enrollment KPIs: outbound call targets conversion rates daily/weekly enrollment targets call & documentation quality.
• Design implement and refine outbound strategies to maximize patient enrollment from provider referrals partner practices and marketing campaigns.
• Ensure enrollment teams are trained in persuasive compliant and empathetic sales communication.

Activation & Bounce Prevention

• Track and improve the handoff between enrollment and care teams ensuring patients successfully attend their first scheduled care call.
• Implement processes to reduce bounce (patients who enroll but fail to activate).
• Collaborate with Clinical Operations to align on activation workflows and handoff best practices.

Marketing & Growth Strategy

• Partner with Marketing to create campaigns that generate patient leads and improve funnel conversion.
• Oversee development of outreach scripts targeted campaigns and promotional materials.
• Use data and analytics to test messaging track campaign performance and optimize funnel efficiency.

Operational Excellence

• Build and optimize processes for scalability efficiency and compliance with healthcare regulations.
• Build and optimize business intelligence dashboards and reports to provide frontline leadership and executive leadership visibility into enrollment performance and growth.
• Plan hiring and staffing levels to meet program growth and enrollment demand.
• Report regularly on acquisition and activation metrics to senior leadership.

Key Performance Indicators (KPIs)

• Enrollment Volume: Achieve daily/weekly/monthly enrollment targets as set by senior leadership.
• Conversion Rate: Maintain or exceed benchmarked conversion from connected calls to enrollments.
• Bounce Rate: Reduce the percentage of patients who enroll but fail to attend their first care call.
• Funnel Efficiency: Drive improvements in call-to-connect connect-to-conversion and time-to-enrollment metrics.
• Team Performance: Ensure each team lead and their enrollment specialists consistently meet performance expectations including but not limited to time & attendance call & documentation quality call volume call handle time.

Education and Experience

• Bachelors degree in Business Marketing Healthcare Administration or related field. Masters preferred (or equivalent experience).
• 7 years in inside sales or patient acquisition/enrollment leadership roles ideally within a growth-stage digital health or telehealth company.
• Proven track record managing sales or enrollment teams hitting aggressive quotas in a high-volume environment.
• Experience leading multi-layered teams (specialists team leads managers).
• Strong background in sales marketing collaboration campaign development funnel optimization.

Required Skills

• Exceptional leadership communication and coaching skills; proven ability to motivate remote teams.
• Data-driven mindset with proficiency in CRM tools reporting and funnel analytics. Specific experience building and maintaining reporting in Salesforce Amazon QuickSight or similar BI tools is preferred.
• Ability to thrive in a fast-paced evolving environment while maintaining compliance and patient trust.

Physical requirements

• Must have a home office that is secure and free of distractions (HIPAA-compliant workspace) with reliable high-speed internet.
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to hear speak call and virtually meet
• Must be able to communicate both verbally and in writing

Work Environment

• Frequent virtual meetings; camera-on presence required.
• Occasional travel for team meetings training or partner engagements.

Benefits

At Lumata Health we know you are more than just an employee. As we grow so will our benefits package. We hope youll be a part of that growth!

• Medical Dental and Vision
• Paid time off
• Parental leave
• ... more additional benefits

Who were looking for:

• Mission driven
• Curious
• Loves learning and developing skills
• Team player (though we understand you need focus time too)

Why Join Us At Lumata Health youll be part of a forward-thinking team that is dedicated to reshaping the future of healthcare. We offer comprehensive benefits and opportunities for professional development. Join us in making a significant impact on patient care and engagement

Our Culture

At Lumata we foster a dynamic inclusive and supportive remote work environment. We prioritize trust collaboration and continuous learning ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health wellness celebrations and more.

Recognition: Regular feedback performance incentives and growth opportunities.

Join Lumata and be part of a forward-thinking remote-first team where your contributions make a difference and your well-being is prioritized.

Please be advised that Lumata Health only accepts resumes for compensation from agencies that have a signed agreement with Lumata Health. Any unsolicited resumes including those submitted to hiring managers are deemed to be the property of Lumata the absence of a signed Recruitment Services Agreement we will not consider or agree to payment of any referral compensation or recruiter the event that a recruiter or agency submits a resume or candidate without a previously signed agreement we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

The above statements are intended to describe the essential functions of the job being performed by the employees assigned to this classification. The duties and responsibilities listed are not to be construed as an exhaustive list of all duties responsibilities and skills required. All employees may be required to perform duties outside their normal responsibilities from time to time as needed. With the evolution of the organization and this role the responsibilities of this position may change at any time.

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. If you need assistance or an accommodation due to a disability you may contact us at: (no unsolicited resumes please). Applicants must submit an application with Lumata Health to be considered for the position.

Disclaimer:
This job description is subject to change based on business needs advancements in regulations and workflow adjustments. Continuous review and adjustments will be made to ensure alignment with the companys goals and objectives.