Staff Inbound Content Marketing Strategist - Global Software and Informatics

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Position Summary:

The Staff Inbound Content Marketing Strategist is responsible for developing implementing and optimizing content marketing strategies for Illuminas Software and Informatics Portfolio that attract engage and convert target audiences. This role combines creative storytelling with analytical insights to drive organic traffic improve search engine performance and generate high-quality leads. This individual will work cross-functionally with software and informatics product marketing and product teams as well as broader Illumina marketing teams to ensure content aligns with business goals and resonates with the intended audience.

Key Responsibilities:

• Craft comprehensive content strategies that align with overall business objectives and target customer personas.
• Work with Product Marketers to build and maintain an aggregate editorial calendar that schedules content planning creation and distribution across multiple digital channels.
• Oversee the end-to-end process of content creation including ideation writing editing and publishing blog posts white papers case studies infographics webinars and multimedia content.
• Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic.
• Identify and analyze buyer personas mapping the customer journey to inform content themes and messaging.
• Tailor content to engage distinct audience segments and nurture leads throughout their journeyfrom initial discovery to conversion and retention.
• Establish key performance indicators (KPIs) for inbound content campaigns and regularly monitor metrics such as website traffic engagement conversion rates and lead quality.
• Use data analytics tools to gauge campaign performance and iterate strategies based on actionable insights.
• Partner closely with SEO specialists graphic designers social media teams and product marketing to ensure cohesive messaging and optimal content distribution.
• Coordinate with sales and customer success teams to gather feedback and fine-tune content strategies in alignment with evolving market needs.
• Plan and execute multi-channel content distribution and promotion strategies including email marketing social media amplification influencer outreach and paid content boosts when necessary.
• Implement lead-generation strategies that encourage audience engagement and funnel prospects toward conversion.
• Stay updated on industry trends content marketing best practices and emerging digital tools to continuously refine the inbound content strategy.
• Conduct competitor and audience research to identify new opportunities and anticipate market shifts.
• Manage content marketing budgets ensuring optimal allocation of resources and maximum return on investment for content initiatives.

Listed responsibilities are an essential but not exhaustive list of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Experience/Education:

• Minimum of 8 years of related experience with a bachelors degree in marketing communications journalism business or related field; or 6 years and masters degree; or 3 years and PhD.
• 3 years of experience in content marketing preferably with a focus on inbound strategies.
• Proven record of accomplishment in developing and executing successful inbound marketing campaigns that have driven measurable growth.
• Proficiency with content management systems SEO tools and analytics platforms (e.g. Google Analytics).
• Familiarity with marketing automation and CRM systems such as HubSpot Marketo or Salesforce Account Management.
• Exceptional writing editing and storytelling skills with a keen eye for detail.
• Strong project management and organizational abilities are important.
• Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly.
• Ability to work collaboratively in a fast-paced cross-functional environment.
• Up to date with the latest digital marketing trends social media algorithms and best practices in SEO and content marketing.

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The estimated base salary range for the Staff Inbound Content Marketing Strategist - Global Software and Informatics role based in the United States of America is: $115800 - $173800. Should the level or location of the role change during the hiring process the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including but not limited to an individuals qualifications location where the role is to be performed internal equity and alignment with market data. Additionally all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work including access to genomics sequencing family planning health/dental/vision retirement benefits and paid time off.

We are a company deeply rooted in belonging promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation Illumina has always prioritized openness collaboration and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.