Marketing Communications Consultant – Dealer Engagement

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Mining powers the world. From copper and lithium to coal and iron ore mined resources make modern life possible. Cat Mining supports surface and underground operations with proven scalable solutions across equipment technology and services. Our products improve productivity enhance safety and help customers meet their operational goals.

Caterpillar Mining is seeking a collaborative and strategic Marketing Consultant to lead dealer engagement and regional marketing representation across key mining markets. This role will serve as a bridge between Caterpillar Minings global marketing strategy regional priorities and our dealer network ensuring alignment activation and impact at the local level. The successful candidate will also support regionally focused content creation and copywriting for Cat Minings digital channels and campaigns helping shape our voice and connect with customers across platforms. This position is ideal for someone who thrives in a fast-paced relationship-driven environment and has a passion for storytelling stakeholder engagement and mining industry dynamics.

What you will do:
Lead Dealer Marketing Alignment: Serve as the primary marketing liaison for Caterpillar Mining dealer engagement supporting alignment of messaging and prioritization. Plan and manage regular cadence of dealer marketing forums to foster collaboration share best practices and align on strategic priorities across markets.
Amplify Regional Reach: Provide input on regional marketing strategies and help identify opportunities for localized engagement.
Drive Dealer-Ready Assets: Lead the overall management of content for platform ensuring alignment with Cat Minings messaging priorities and regional marketing needs. Collaborate with product marketing consultants to develop and deliver marketing toolkits messaging guides and campaign assets tailored for dealer use.
Elevate Local Market Storytelling: Ensure regional priorities and unique perspectives are reflected by highlighting dealer and regional team achievements and milestones.
Create Engaging Digital Content: Support overall content creation and copywriting for Cat Minings digital channels including blogs social media newsletters and web pages.
Collaborate Across Teams: Work closely with marketing consultants digital strategists designers agencies and other stakeholders to produce cohesive and compelling communications.
Ensure Brand Consistency: Maintain a consistent tone and style across all content adhering to brand guidelines and voice.
Analyze Performance: Monitor content metrics to refine strategies and improve engagement.
Stay Current: Keep up with industry trends best practices and emerging formats to continuously elevate our content.

What skills you will have:

Promotion and Marketing: Experience in marketing with a focus on dealer or channel engagement. Strong grasp of mining industry dynamics equipment and technology. Skilled in digital marketing tools and content platforms. Excellent project management and organizational capabilities.

Effective Communications: Exceptional writing and editing skills. Adept at crafting clear compelling messages across channels. Detail-oriented self-starter with a proactive communication style.

Customer Focus: Deep understanding of customer-centric strategies and the ability to translate customer needs into tailored marketing solutions.

Collaborating: Effective at working cross-functionally with diverse teams to drive alignment and shared outcomes.

Creativity: Able to generate and apply original ideas to marketing challenges using proven creative tools and techniques.

Relationship Management: Skilled in building and maintaining strong relationships with internal teams clients and external partners to support marketing initiatives.

Strategic Thinking: Able to connect marketing efforts to broader business goals applying strategic insight to prioritize impactful initiatives.

Vendor/Supplier Management: Experienced in managing vendor relationships to ensure quality efficiency and alignment with marketing objectives.

Language Requirement: Conversational fluency in Spanish or Portuguese is required.

Additional information:

Location Options: This role is based in either Tucson AZ or Peoria IL.

Relocation: Domestic relocation assistance is not available.

Work Style: This is a fully on-site position Monday through Friday remote work is not available.

Travel: Occasional travel may be required up to 10%

Sponsorship: Were not able to provide employment sponsorship for this role

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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