Digital Content Associate
Digital Content Associate
Posted on :
19-09-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
19-09-2025
Job Description
Digital Content Associate
Museum overview
We are committed to creating and cultivating a community of talented passionate people who are inspired to make the Museum an important hub of community activity and a great global destination. Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.
About the role
Responsibilities
The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art history and heritage. Our mission is to bring people together through art and experiences that inspire celebration compassion courage and the will to act. Our vision is to serve as an institution where art is a powerful force for personal transformation and social change. Celebrating our differences and learning about our diverse communities through our collections exhibitions and programming is the core of who we are and what we do.
We are committed to creating and cultivating a community of talented passionate people who are inspired to make the Museum an important hub of community activity and a great global destination. Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.
About the role
The Brooklyn Museum is seeking a Digital Content Associate to support the execution of our social media email and SMS programs. This full-time hybrid role is ideal for someone who brings strategic thinking strong production chops and a clear understanding of what drives digital engagement especially across platforms like Instagram and TikTok.
As part of our small-but-mighty Digital Team youll play an integral part in the full lifecycle of content from ideation and planning production and approvals through to platform management publishing and performance tracking. This role works collaboratively across multiple channels and with other departments across the museum to support campaign goals and institutional priorities including Marketing Arts/Exhibitions Public Programs Retail Education and more. Youll also have a valuable role in cultivating our audiences and community with the aim of sending delightful and engaging social posts emails and texts to Brooklyn Museum followers and subscribers and helping us deepen relationships with our members visitors and art lovers worldwide.
Responsibilities
- Further the Museums brand encouraging visitation and deepening relationships with supporters by brainstorming content ideas
- Repurpose and adapt existing content across digital channels to create social media posts newsletters and SMS content to support the Museums Shop Public Programming Education and Membership departments
- Create and manage monthly asset requests across departments (design image and video) for email SMS organic and paid socials
- Support the Senior Digital Content Manager - Social Media with the planning logistics and execution of social media productions including occasional live social coverage at select public events Education programs and exhibition openings
- Spearhead content creation for Shop Public Programs Education and Membership as well as select exhibitions on social media
- Support the creation of social media toolkits for internal stakeholders as needed helping route content approvals by various internal and external stakeholders
- Follow and update the digital team content calendars in AirTable
- Manage email send dates from other departments (Membership Special Events Individual Giving Patron Groups and Shop)
- Draft format and schedule emails texts and social media posts (organic and paid social); occasionally publishing content manually that cant be scheduled in advance
- Proofread and test to ensure accuracy accessibility and best practices are met with segmenting coding tagging image descriptions alt-texts captioning etc.
- Act as a liaison between the Digital Content team and external contractors to oversee Shop email content and ensure deadlines are met
- Proactively support the upkeep and maintenance of our social channels (currently Instagram TikTok YouTube Threads LinkedIn Facebook)
- Update timely information and links swapping stories changing banners etc.; update information and links for daily emails when necessary; stay up to date with the latest app and feature updates
- Initiate conversations in the comments through direct messages on SMS and social media and through our dedicated public facing inbox; make friends with our followers artists peer organizations; help answer their questions; de-escalate heated exchanges see what are visitors are sharing and help us crowd-source content (#MyBkM); listen to what followers and are saying thinking feeling and report back to us so we can make everyones experience better onsite and online
- Collaborate with various teams across the Museum to identify audience interests and to create audience segments for email and SMS sends that will maximize engagement
- Drive visitation ticket sales and event attendance by leading the Museums SMS platform development and engagement
- Coordinate with Graphic Design Public Programs and Membership to build audiences
- Build campaigns that are fun and informative
- Manage emergency communications/closures
- Assess performance of social media email SMS content and campaigns by pulling stats to create monthly reports to present to the team
- Flags KPIs and potential growth opportunities with key audience demographics in mind
- Create guides and conduct trainings across the Museum to ensure all relevant team members know the ins and outs of WordFly and SimpleTexting
Qualifications
- Bachelors degree or equivalent
- At least two years of digital experience at a digital media outlet or mission-oriented organization
- Strong written verbal and interpersonal communication skills
- Prior professional writing and/or content production experience
- Basic photo and video editing skills and confidence using with social in-app tools
- Confident savviness with a variety of digital platforms; we currently use Wordfly for email SimpleTexting for SMS and were on Instagram TikTok YouTube Threads LinkedIn and Facebook
- Exceptional organizational skills: Capable of managing different work streams and projects simultaneously; able to manage near- and long-term deadlines simultaneously
- Great attention to detail and consistency
- Data-driven or at least data-curious
- Enthusiasm for using online tools to reach people meet goals and bring people together through art
- Additional Qualifications:
- Experience with Sprout Social Figma Canva and Adobe Suite (Photoshop Rush Premiere)
- HTML/CSS skills
- Experience using project management software (were on Airtable)
- Love of art and visual design
Reports to:Senior Digital Content Manager
Position type: Full-time
Salary: $67742.69
Union status: UnionUAW Local 2110
FLSA status: Exempt
Schedule: 35 hours per week MondayFriday 9 am5 pm with occasional evenings and weekend hours
If you have questions about our online application system get in touch with us at .
Required Experience:
IC
Employment Type
Full Time
Key Skills
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