Vice President of Editorial Content (Remote)
Vice President of Editorial Content (Remote)
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1 Vacancy
Job Description
The Vice President of Editorial Content will lead the editorial vision and execution that powers MDLinxs role as the leading endemic hub powered by audience intelligence to deliver the right content to the right physician at the right time . This role requires an innovative leader who can expand our content ecosystemcurated syndicated and originalto grow engagement rates among high-value Gen X and Millennial physicians while shaping a differentiated MDL brand voice across platforms.
This leader will bring an omnichannel mentality and a growth mindset building editorial strategies that integrate seamlessly with product data and marketing to accelerate HCP engagement and unlock new intelligence for pharma partners.
The ideal candidate will be innovative and audience-obsessed with a growth marketers instinct. They will have mastered omnichannel storytelling and lead with curiosity and a bold experimental mindset.
Key Responsibilities:
Audience-Driven Editorial Strategy
- Define and execute an editorial vision that establishes MDLinx as the most trusted omnichannel network of news information peer connections and services tailored to meet the unique professional and personal needs of HCPs at every stage of their journey.
- Ensure all contentcurated syndicated and originalembodies a unique MDL point of view and advances trust credibility and relevance among physicians.
- Establish the process with an eye on meaningful and enjoyable HCP on-platform experience based on deep understanding of physicians unmet needs in the professional media space.
Content Innovation & Variety
- Expand the scope and formats of editorial: interactive quizzes MOA explainers video audio peer roundups patient-ready summaries and more.
- Leverage multi-channel publishing (site newsletter alerts mobile social partnerships) to maximize physician engagement and retention.
Data-Informed Growth
- Use content performance metrics (CTR dwell time return visits quiz interactions specialty-level engagement) to inform editorial priorities and surface emerging audience signals.
- Partner with Data & Analytics to evolve editorial into a driver of audience segmentation and predictive insights.
Cross-Functional Leadership
- Collaborate with Product Engineering and Marketing to ideate new content products and support omnichannel engagement programs.
- Align editorial initiatives with sales opportunities ensuring revenue growth without sacrificing editorial integrity.
- Build partnerships with medical societies KOLs and influencers to enrich credibility and diversify content voices.
Team Leadership & Culture
- Lead inspire and scale the Editorial team to deliver high-quality high-velocity content.
- Promote a culture of creativity accountability and innovation balancing editorial excellence with audience growth and engagement imperatives.
Qualifications :
- 8 years in digital content strategy ideally in healthcare science or B2B publishing.
- 4 years leading editorial teams with proven success driving engagement and growth.
- Expertise in content innovation: multi-format cross-channel audience-first approaches.
- Strong grasp of how content fuels audience intelligence segmentation and omnichannel activation.
- Demonstrated success building or scaling editorial ecosystems that balance quality scale and revenue.
- Collaborative product-centric mindset; experienced working with Product and Engineering on content-led innovation.
- Exceptional leadership storytelling and communication skills.
- Data-driven and analytics-oriented: comfortable making editorial decisions based on performance insights.
Additional Information :
Benefits:
A career opportunity with M3 USA offers competitive wages and benefits such as:
- Health and Dental
- Life Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
M3 USA is an equal opportunity employer committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at M3 USA are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical or mental disability medical history or genetic information sexual orientation gender identity and/or expression marital status past or present military service family or parental status or any other status protected by the federal state or local laws or regulations in the locations where we operate.
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Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
