Senior Web Marketing Manager

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Robin:

Robin is reimagining workplace operations as a strategic function and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics simplifying operations and giving employees a seamless way to connect with the office. Today our workplace operations platform is used by thousands of offices around the world.

At Robin we believe the best connections and ideas come from being in the room together so we work in person a few days a week. But we also build flexibility into every part of our product and our culture so people can do great work without burning out.

Robin is hiring a digital strategist who turns curiosity into pipeline. As the Senior Manager Web Experience youll own the strategy and execution of our most valuable demand and brand asset. Youll blend UX SEO data and AI to create a digital experience that captures interest and converts it into revenue.

If youre passionate about using design data and technology to create digital experiences that fuel growth this role is for you.

Were a hybrid team based in Boston working in-office several days a week so we can build and solve in real time. Youll join a small high-trust team where great ideas become customer wins quickly.

Why this role exists:

Our website is more than a first impression. Its the catalyst that moves workplace leaders from questions to clarity. As Robin grows our digital experience must accelerate that journey. Were looking for a Senior Web Experience Manager to lead that charge. Youll shape the vision and execution of to create a digital experience that drives growth.

What youll do:

Own the design and evolution of to capture attention build trust and convert curiosity into pipeline.
Advance our AI-ready SEO strategy rooted in buyer-intent and high-performing content with an eye toward the expanding world (traditional search AI summaries and LLMs).
Use behavioral analytics A/B testing and funnel analysis to continuously reduce friction and improve conversion paths across key persona journeys.
Monitor website KPIs with GA4 HubSpot and other tools to surface insights and drive site-wide improvements.
Partner across teams to transform campaigns into seamless buyer journeys.
Maintain scalable design systems and UX patterns to ensure a cohesive high-quality brand experience.
Stay on the pulse of how AI is reshaping digital discovery and evolve our site strategy accordingly.

Youll thrive here if you:

Bring 5-7 years of web marketing experience in B2B SaaS ideally in a high-growth or start-up environment serving mid-enterprise buyers.
Are proficient with modern web tools from design (Figma Webflow) to analytics and optimization platforms.
Have a clear perspective on growth marketing in the AI era and the curiosity and ambition to lead through that transformation.
Have a growth mindset. You think in data not hunches and are comfortable digging into funnel metrics attribution models and site analytics to identify actionable areas for improvement.
See the bigger picture understanding how SEO personalization CRO and digital channels work together to drive growth.
Have a high bias for action. Youre energized by ambiguity and fast-moving cross-functional work.

Core competencies for success:

Learning Velocity: You learn fast and apply new ideas quickly.
AI Proficiency: You bridge problem-solving and creativity using AI to deliver solutions with real-world impact.
Collaboration: You share knowledge unblock teammates and build together.

$130000 - $140000 a year

The salary range for this role is displayed above. Our compensation decisions based on an individuals experience skills and education in line with our internal compensation philosophy.

Benefits that have your back (and your future):

- Medical & Dental Insurancethrough Blue Cross Blue Shield covered at 80% for youandyour dependents with two plan options including a High Deductible Plan with acompany-funded HSA

- Vision Insurance EyeMed coverage to keep your future in focus

- Company-paid protection Short & Long Term Disability Life and AD&D insurance

- Paid Parental Leave 100% covered so you can focus on your growing family

- Incentive Stock Options Own a piece of what youre building

- 401(k) with company match Up to 3% match to help grow your nest egg

- Flexible vacation policy Take the time you need (and yes we actually do!)

- 12 company holidays Plus your flexible time off for the perfect work-life balance

Perks that enable your continued success:

- Professional Development & AI Tools Stipend

- Referral Bonus Program

- Recognition perks

- In-Office Commuter Stipend

We CelebrateDiversity

Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and its our responsibility to our employees our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

About Robin:Robin is reimagining workplace operations as a strategic function and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics simplifying operations and giving employees a seamless way to connect with the office. Today our workplace...