Brand Strategy Manager
Brand Strategy Manager
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$ 100700 - 167900
1 Vacancy
Job Description
The Company
Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later having pioneered an industry. And were just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized actionable insights aimed at solving important health challenges. To continue what weve started: Improving human health.
We are driven by thousands of ambitious passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening serving with integrity thinking big and being dependable. Weve already changed millions of lives and were ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. Well get there by constantly reinventing unique biosensing-technology experiences. Though weve come a long way from our small company days our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.
Meet the team:
Joining the Product & Channel Marketing team you will be supporting the development of our line of clinical products across geographies while building and nurturing relationships with AID pen and digital health partners across the world. Reporting directly to the Global Brand Strategy Lead you will collaborate with the product partner team and the regional teams to shape the brand strategy for solutions that serve insulin users.
Where you come in:
- You will partner with the Product Management leads for our clinical products to support long-term and short-term strategic product development plans and roadmaps. Lead a research workstream to identify unmet needs and areas of potential.
- In collaboration with the product teams and regional teams you will define and implement brand positioning and associated territory (naming visual identity etc.) for Dexcoms solutions that serve insulin users.
- You will support strategic planning around Go-To-Market working closely with the product and partner team competitive intelligence business development medical clinical and the regions.
- You will design data and evidence generation plan to support GTM strategies collaborating across clinical market access legal regulatory and other functions. Generate compelling and competitive claims including testing and approval.
- You will support day-to-day relationships with partners. Centralize review and approval of all partner materials both Dexcom and partner generated.
- Working with the global and regional market research functions you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to better understand competitive landscape market dynamics opportunities and risks for the product line across continents.
What makes you successful:
- You have at least 5 years of international experience working with Canada EMEA or APAC. Experience working abroad would be a plus.
- You have extensive marketing experience incl. product definition positioning and branding. Experience with product launches is a must.
- You have strong analytical skills. Strategic Planning Experience or Business Development Experience would be a plus.
- You have a solid understanding of market access / payor dynamics experience with tender markets preferred.
- You are KPI and result driven. Can show projects where they made an impact in the past.
- You have strong presentation skills written and oral
- You are comfortable leading projects in coordination with 5 to 10 teams in high pressure international settings
What youll get:
- A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative industry-leading organization committed to our employees customers and the communities we serve.
Travel Required:
- 5-15%
Experience and Education Requirements:
- Typically requires a Bachelors degree and a minimum of 5 8 years of related experience.
- At this level a graduate degree may be desirable with 4 years of related experience.
Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.
Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may at its discretion assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin or protected veteran status and will not be discriminated against on the basis of disability. Dexcoms AAP may be viewed upon request by contacting Talent Acquisition at
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process please contact Dexcom Talent Acquisition at
Meritain an Aetna Company creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files please click on the URL provided: all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.
Salary:
$100700.00 - $167900.00Required Experience:
Manager
Employment Type
Full-Time
