Advertising Strategist

POSITION SUMMARY

Position Title: Advertising Strategist

Department: Community Impact - Marketing and Communications

Reports to: Marketing Communications Supervisor

About the Organization:The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world representing the interests of more than 550000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution.Visit us online at.

AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race color religion creed sex and gender (including pregnancy childbirth breastfeeding or related medical conditions gender identity gender expression and sexual orientation) ancestry national origin age (40 or older) disability (mental and physical) military or veteran status marital status medical condition or genetic information and any other basis protected by federal state or local law or ordinance or regulation.

Application Instructions:Interested individuals can visit ourCareers Pageand apply for theAdvertising Strategistrole. Any questions can be directed to:. Theposition is eligible for remote. Some travel may be required.

Position Purpose:The Advertising Strategist plays a key role in AACNs marketing and communication initiatives by developing and executing advertising strategies that increase engagement strengthen brand presence and deliver measurable business results. This role is responsible for creating and managing integrated campaigns across digital and traditional channels optimizing performance through data-driven insights and ensuring alignment with B2C and B2B partnership with MarComm Creative Partners and business units the Advertising Strategist drives strategic and creative advertising initiatives to extend AACNs reach maximize return on investment (ROI) and explores new platforms that keep campaigns innovative effective and mission-focused.

Operates independently with minimal supervision exercising expert judgment in developing and optimizing complex multi-channel advertising strategies with a strong focus on measurable ROI. Proactively identifies opportunities and challenges initiates data-driven action plans and drives measurable results aligned with strategic business goals.

Main Accountabilities:

Accountabilities and Resultsachieved by this position include the following. Other accountabilities may be assigned:

• Integrated Advertising Strategy & Management:

  • Devise and implement comprehensive advertising strategies across digital platforms (Google Ads: search display Performance Max video; social media platforms such as Facebook Instagram X LinkedIn YouTube TikTok) and traditional media to achieve B2C and B2B objectives.

  • Manage and optimize advertising budgets across multiple platforms ensuring alignment with organizational priorities and ROI goals.

  • Partner with MarComm Creative Partners and business units to ensure campaigns are cohesive on brand and strategically aligned.

  • Collaborate with the Creative Partners team to ensure advertising assets align with brand guidelines and resonate with target audiences.

  • Provide input on visual design copywriting and multimedia needs and perform some creative and design work as needed to support campaign execution.

  • Leverage creative best practices and market research to influence the development of impactful advertising assets.

  • Oversee internal house ad placements scheduling and inventory management on AACN-owned channels to maximize impact and value.

• Performance Monitoring Testing & Optimization:

  • Establish benchmarks and KPIs for all campaigns monitoring performance against business outcomes.

  • Conduct A/B and multivariate testing of ad copy visuals calls-to-action and targeting.

  • Execute ongoing optimization for keywords placements and audience segmentation.

  • Build robust reporting frameworks that link advertising performance to outcomes such as lead generation conversions revenue and member growth.

  • Collaborate with Insights & Analytics and IT teams to improve attribution models and track cross-channel performance.

  • Present performance insights and actionable recommendations to leadership and stakeholders in a clear compelling format.

• Cross-Functional Collaboration & Strategic Consultation:

  • Act as a thought partner with internal business units advising on how advertising can advance mission product program or membership objectives.

  • Partner with the Social Engagement Team to ensure organic and paid social campaigns complement each other.

  • Collaborate with web email social and SEO partners to align digital touchpoints and content discoverability.

  • Work with external vendors and agencies evaluating performance against campaign goals and maximizing ROI.

  • Share expertise and mentor colleagues on advertising best practices fostering stronger team-wide capabilities.

• SEO Content Integration & Advertising Innovation:

  • Ensure advertising campaigns and landing pages are optimized for search engines to increase visibility and effectiveness.

  • Partner with content and web teams to align messaging keywords and SEO strategies across paid and organic channels.

  • Monitor keyword trends search behavior and content opportunities that support both traffic growth and conversions.

  • Stay current with industry trends platform updates and emerging advertising technologies.

  • Pilot and test new channels and ad formats (e.g. CTV programmatic video podcasts influencer partnerships) to expand AACNs reach.

  • Recommend and implement innovative approaches to enhance targeting engagement and campaign performance.

Skills Required:

• Ability to develop and execute comprehensive advertising strategies across digital and traditional channels that align with organizational goals and drive measurable outcomes.

• Ability to lead and influence cross-functional teams and external partners including ad agencies and vendors to ensure cohesive campaign execution.

• Ability to manage complex budgets and resources efficiently ensuring optimal allocation and maximum ROI.

• Ability to analyze campaign performance data optimize strategies and provide actionable insights using advertising and analytics tools.

• Ability to integrate SEO strategies into advertising campaigns to enhance digital visibility collaborating with content and marketing teams.

• Expertise in Google Ads (search display Performance Max video) including bidding strategies keyword research ad assets and platform updates.

• Strong expertise in social media advertising platforms (Facebook Instagram LinkedIn X TikTok YouTube) including audience targeting and platform-specific tools.

• Up-to-date understanding of advertising trends digital marketing innovations and ad technologies tailored to B2C B2B and healthcare audiences.

• Proficiency in creative tools such as Canva and Adobe InDesign with the ability to collaborate in a creative environment and provide art direction when needed.

• Creative mindset for contributing to campaign concepts messaging and design with strategic intent.

• Excellent communication skills to engage stakeholders at all levels present clear reporting and recommendations and align teams on advertising goals.

• Strong organizational and time management skills with the ability to work independently and collaboratively in a fast-paced environment.

• Proficient in Microsoft Office suite (Word Excel PowerPoint and Outlook) and Google Workspace.

Education and/or Experience:

• Bachelors degree in marketing communications business or related field or equivalent combination of education and experience; advanced degrees or certifications in digital marketing and/or advertising are highly desirable.

• A minimum of 7 years of experience in marketing advertising or related fields is required.

• Demonstrated experience managing digital social media and traditional advertising campaigns.

• Previous track record of creating and executing marketing and advertising plans that drive organizational results preferred.

• Background in healthcare membership associations or nonprofit environments is a plus.

Physical Requirements:

The physical demands described here represent those that must be met by an individual to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Position is eligible for remote work.

• Some travel may be required for the role.

• Prolonged periods sitting/standing at a desk and working on a computer.

• Ability to operate standard office equipment and keyboards.

Candidates selected for the interview process are welcome to request accommodations through their designated recruiter/AACN contact. Any candidates selected for hire with AACN must be able to satisfactorily complete a background check clearance and provide documentation to verify their identity and eligibility to work in the U.S. AACN participates in E-verify.

Total Compensation:

The target pay range for this role is $87000 - $108000

** In addition to the salary range listed we offer a wealth of benefits to make working at AACN even more rewarding. Benefits include generous paid time off low-cost health plans for medical and mental health services dental and vision company-paid life and short-term disability insurance a variety of other benefits and retirement savings program with employer matching and additional company contribution. AACN is committed to a people-centered culture of workplace excellence and belonging and offers various alternative and flexible work arrangements to support work/life balance for our team members.