Manager, Brand & Experience

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Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview:

The Communications and Experience (C&E) team is a centralized team that works with executives and partners across TD Auto Finance (TDAF) to support strategic business and employee initiatives. This team supports TDAF on an end-to-end basis and bridges the gap between internal- and external- facing initiatives to ensure we win with our priority markets and our people.

Job Description:

Reporting to the Senior Manager Communications & Experience and with a dotted line to the Manager Communications the Manager Brand & Experience is responsible for building TDAFs brand position in the market ensuring our purposeful and consistent positioning across all touchpoints. The Manager Brand & Experience does this through owning and building the content for public-facing channels such as LinkedIn trade publications advertising and other public relations forums. The Manager Brand & Experience will proactively seek ways to enhance TDAFs position in the market and additionally ensure the businesss alignment with all TD brand standards.

This role requires considerable organizational awareness and alignment with multiple stakeholders across TD Auto Finance and the bank as a whole including Product Marketing CAPA and Legal. This role also works closely with the TDAF Communications team to ensure consistency across all external-facing touchpoints.

This is a great opportunity for someone with a solid foundation in copywriting and strategic communications who is looking to expand their purview to developing strategic messaging for a business and oversee its execution across multiple external- and internal-facing channels.

This individual must be a proactive strategic thinker who thrives in an environment that encourages innovation and creativity. Specific accountabilities include but are not limited to:

• Create and execute an annual external advertising plan that maximizes ROI and ensures strategic coverage across the country.
• Manage end-to-end advertising delivery including but not limited to: sourcing images writing copy obtaining stakeholder approvals and approving designs
• Write editorials and executive Q&As in external-facing trade publications ensuring alignment of messaging to TDAFs strategic priorities and obtaining all necessary stakeholder approval
• Grow TDAFs LinkedIn presence by creating and executing against an engaging and strategic editorial calendar for the TDAF Canada LinkedIn page and those of TDAFs SLT
• Working with the Events team identify strategies and venues to promote TDAF sponsorships and events internally and externally
• Working with the Employee Experience team build and maintain a consistent employer brand for TDAF internally and externally
• Identify industry-wide awards TDAF can compete in and build winning nominations
• Proactively identify external options for TDAF to build our presence
• Develop messaging and focus of standalone marketing materials (i.e. those not tied to product launches or campaigns) including but not limited to largescale sponsorship collateral
• Ensure a consistent visual identity for all external-facing dealer materials that aligns with TDs branding requirements and guidelines
• Act as team lead for enhancements to TDAFs pages and additional digital assets working with the Dealer Vehicle & Owner Journey
• Support the Retail & Commercial Sales teams in ad-hoc requests that relate to TDAFs visual identity and brand positioning
• Support OEM initiatives as related to TDAFs visual identity and brand positioning
• Manage the daily administration of TDAFs LEI program Medallia and LEI reporting
• Monitor and provide feedback on the effectiveness of strategies and propose creative methods for improvement
• Secure all necessary approvals working closely with multiple business partners (e.g. CAPA HR Legal Translation Privacy Compliance Marketing)
• Other duties as required

Qualifications & requirements

• Highly motivated individual with a proven track record to deliver results
• 5 years of experience in business communications and writing
• Post-secondary degree in Communications Public Relations or a related discipline or an equivalent combination of education and relevant experience
• Excellent writing and editing skills with the ability to write quickly cleanly and creatively
• Exceptional time management and task prioritization skills with an ability to deliver on several different projects at the same time
• Superior ability to connect disparate projects with bigger strategic priorities
• Superior problem-solving and decision-making skills
• Design and editing skills including experience with Adobe Creative Suite
• Comfortable with ambiguity and able to balance changing requirements and priorities
• Experience with traditional and new media technologies and strategies
• Experience with managing internal web content
• Strong relationship-building and influencing skills
• Passionate proactive and energetic with a strong sense of team
• Demonstrated track record of leadership capabilities
• Bilingual (French/English) considered an asset

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):