Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
MW Partners is currently seeking a Senior Lifecycle Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
- Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud. Scope includes briefing creative development audience management campaign set-up monitoring and performance reporting and optimization.
- Schedules sends to all free audience segments for trial/conversion programs
- Works in collaboration with Technical Marketing & DF to execute all campaigns
- Defines and conducts quarterly experimentation roadmap for focus areas
- Manages release messaging in alignment with BU for free audience batch and trigger campaigns
- Plans for gap closure needs to ensure we are on path to target
- Summarizes performance through measurement and insights
Requirements:
- BA/BS Degree
- Strong email marketing experience the ability to learn new technologies products or systems quickly
- Analytical skills: ability to interpret data identify trends and provide actionable insights to advance initiatives
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight
- Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
- 5 years in performance/email marketing
For a confidential discussion or to find out more contact Ashutosh Nayak on or apply now.
Employment Type
Full-time
