Senior Lifecycle Marketing Manager

San Jose, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

MW Partners is currently seeking a Senior Lifecycle Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud. Scope includes briefing creative development audience management campaign set-up monitoring and performance reporting and optimization.
Schedules sends to all free audience segments for trial/conversion programs
Works in collaboration with Technical Marketing & DF to execute all campaigns
Defines and conducts quarterly experimentation roadmap for focus areas
Manages release messaging in alignment with BU for free audience batch and trigger campaigns
Plans for gap closure needs to ensure we are on path to target
Summarizes performance through measurement and insights

Requirements:

BA/BS Degree
Strong email marketing experience the ability to learn new technologies products or systems quickly
Analytical skills: ability to interpret data identify trends and provide actionable insights to advance initiatives
Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight
Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
5 years in performance/email marketing

For a confidential discussion or to find out more contact Ashutosh Nayak on or apply now.

MW Partners is currently seeking a Senior Lifecycle Marketing Manager to work for our client who is a global leader in multimedia and creativity software products. Responsibilities and duties: Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud a...