Marketing Data Analyst
Marketing Data Analyst
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Job Description
ConnectWise is an industry and Global leading software company with over 3000 colleagues in North America EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers our suite helps over 45000 of our partners manage their businesses better sell more efficiently automate service delivery and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections our colleagues and our community. And we accept all kinds.
Game-changers innovators culture-loversand humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills giving you the choice of how YOU make a difference.
Curious Read this opportunity to learn how YOU can make a difference at ConnectWise!
Marketing Data Analyst - Tampa FL
General Summary:
The Marketing Data Analyst is responsible for analyzing defining generating and communicating the metrics that are the foundation to our marketing objectives. This role works in partnership with the Global Campaigns and Digital team(s) to increase the effectiveness of global marketing operations. With your consent reference checks will be conducted prior to receiving an offer.
Essential Duties and Responsibilities:
- Provides cross-functional support with a high attention to detail while defining and measuring KPIs key marketing web and demand generation metrics
- Researches analyzes and documents findings
- May influence others within the Marketing team through the explanation of facts policies and practices
- Builds communicates and maintains a suite of dashboards BI applications standardized and native reports
- Collects and organizes information required to run campaigns from the backend/reporting KPIs view ensuring quality data attribution and conversion rates
- Supports end to end view of marketing performance
- Regular analysis of campaign data to identify patterns that lead to higher conversion rates average deal size and increased velocity
- Supports the team cross-functionally with special projects around data quality data enrichment and data analysis
- Serves as subject matter expert to the marketing team on data trends innovation and trends that affect our partners
Knowledge Skills and/or Abilities Required:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Works independently on projects and processes with general supervision
- Possesses a practical knowledge of Marketing strategies
- Has ability to situationally adapt and understand new technology/processes as per department requirement
- Strong experience with applied data querying languages BI/visualization tools
- Ability to manage data on a tactical basis while also delivering strategic insights and direction
Educational/Vocational/Previous Experience Recommendations:
- Bachelors degree required in related field or equivalent business experience
- 2 years of experience
- Preferred: Experience with data management for B2B marketing or sales team
- Preferred: Experience with Marketo Salesforce PowerBI SQL
Working Conditions:
- Hybrid based out of Tampa headquarters
- 0-10% travel may be required
ConnectWise is an Equal Opportunity Employer dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race ethnicity color religion age sex (including pregnancy) sexual orientation gender gender identity or expression ancestry national origin citizenship status physical or mental disability genetic information military/veteran status marital status familial or parental status or any other characteristic or status protected by applicable federal state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process please contact us at or 1-.
Required Experience:
IC
Employment Type
Full Time
