Director, Onboarding Marketing
Director, Onboarding Marketing
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$ 168000 - 231000
1 Vacancy
Job Description
Become a part of our caring community and help us put health first
Humanas Marketing organization is seeking an experienced marketing leader to join the team as the Director of Engagement Marketing (Onboarding Marketing). This role is pivotal in accelerating member time-to-value and increasing retention satisfaction and outcomes. Youll lead a skilled team of marketers and specialists manage a performance-focused marketing budget and influence senior stakeholders to align onboarding with enterprise goals. The role will support the Insurance and CenterWell lines of business which encompasses Insurance Primary Care Pharmacy and Home Solutions Services used by Humana members and patients.As the Director of Engagement Marketing you will develop and influence the application of member and patient-centric strategies to accelerate business goal achievement as well as plan and recommend engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members their behaviors buying preferences and patterns. You will provide thought and change partners to lead line of business and cohort transformations and engagement improvement that puts the needs of the member at the center of all business functions coordinated and pervasive throughout the enterprise.
Additionally you will find the intersection points between the members patients and their healthcare products and services in order to optimize and maximize efforts that generate value for both the member/patient and Humana. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes and implements strategic plans drives goals and objectives and improves performance.
Key Role Functions
Architect a best-in-class multi-channel onboarding experience (email mail SMS app web call center IVR) tailored to member/patient needs and Next Best Action (NBA) strategy
Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing
Collaborate with product data science and channel owners to embed journey logic and personalization rules that drive measurable action
Define NBA logic for content timing and channel orchestration to deliver personalized journeys at scale
Track and optimize journey performance using data to run experiments improve KPIs and guide roadmap iteration
Champion the voice of the customer integrating qualitative feedback and behavioral signals into continuous onboarding improvements
Influence executive stakeholders to secure alignment share results and shape the future-state experience vision
Use your skills to make an impact
Required Qualifications
Bachelors degree or equivalent related work experience
8 years of B2C omni-channel marketing experience with deep expertise in lifecycle and journey-based marketing
5 years of people leadership experience including leading and developing high-performing teams
Hands-on experience with marketing automation platforms (e.g. Adobe Experience Platform Adobe Journey Optimizer)
Experience working in an agile operating model/environment
Proven success managing matrixed teams and driving measurable engagement and retention outcomes
Experience using analytics and data science to translate insights into performance marketing tactics
Strong cross-functional leadership and stakeholder management
Preferred Qualifications
MBA
Experience in regulated industries (e.g. healthcare insurance financial services)
Familiarity with NBA engines CDPs and real-time decisioning platforms (e.g. Pega Adobe)
Exposure to product marketing agent enablement or channel mix optimization
Experience launching or scaling agile pods or cross-functional squads
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
Satellite cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
Health benefits effective day 1
Paid time off holidays volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
About us
Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Director
Employment Type
Full-Time
