Senior Digital Marketing Executive

Role: Senior Digital Marketing Executive

Location: Mumbai

Job type: Full time Permanent

Working arrangement: Hybrid

Note-This position offers a hybrid work model allowing flexibility between working from home and our office.

Typically employees are expected to work 2 days in the office per week

Why QS

At QS we believe that work should empower you. Thats why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do we collaborate respect and support each other.

Its our mission to empower motivated people around the world to fulfil their potential through higher education ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences we learn from one another and achieve more together driving progress across the sector.

At QS youll be responsible for implementing real change in the international higher education landscape. Youll take on meaningful challenges that see a positive impact across the business and the wider sector.

Were confident youll feel right at home here. QS was named as one of Newsweeks Top 100 Most Loved Workplaces in the UK (October 2023) recognising the respect trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation putting us among the top 28% of workplaces globally its official: QS is a place where everyone can thrive.

The role

QS is looking for a dynamic hands-on Senior Digital Marketing Executive to bring our India strategy to life.

As part of the APAC Candidate Marketing team within our Student Recruitment division youll own the end-to-end execution of QS Indias social media presence. From crafting engaging content and building influencer partnerships to supporting outreach initiatives that connect with students and institutional partners youll be the creative force driving our local digital voice.

Your day-to-day will be varied and impactful - creating content that inspires learners shaping collaborations that amplify our reach and supporting B2C and B2B campaigns and events that strengthen QSs presence in India.

This isnt just another marketing role. Its your chance to blend creativity with strategy to make a real difference in how students and institutions experience QS and to be part of a global mission: helping motivated people everywhere realise their potential through education and career development.

Role responsibilities

• Own and manage QS Indias social media presence (Instagram Facebook WhatsApp Channel) with a focus on Gen Z and prospective student engagement
• Create static and motion creatives reels and user-generated content tailored to the interests and preferences of student audiences in India
• Collaborate with influencers and student creators to deliver relevant short-and long-form content
• Monitor analyse and optimise social media performance using tools like HubSpot and platform analytics
• Engage and grow the community by responding to comments and messages across platforms
• Develop digital marketing assets including ad copy creatives SMS emails and newsletters for lead generation and event promotions
• Support the execution of outreach activities including partnerships with colleges schools student communities and education influencers
• Assist in the promotion and coordination of online events such as webinars and live sessions
• Stay informed about digital marketing trends and developments in the international education space
• Support the marketing team with additional tasks as needed to ensure successful campaign delivery

Key skills and experience

• Bachelors or masters degree in marketing or a related field with demonstrated experience in social media marketing
• Hands-on experience in content marketing with a focus on executing social media campaigns for consumer-facing or youth-focused brands
• Proven ability to create engaging platform-specific content using Canva or other design/video editing tools; experience with AI tools is a plus
• Skilled in developing content formats (text images videos) for platforms like Instagram Facebook Telegram etc. aligned to student and Gen Z interests
• Strong creative writing skills for ad copy emailers and social media content
• Experience collaborating with the right mix of social media influencers to create short- and long-form content
• Comfortable using HubSpot for reporting lead tracking and social media monitoring
• Working knowledge of email and affiliate marketing
• Experience engaging with student communities is a strong advantage
• Background in Higher Education or Student Recruitment is a plus
• Proactive confident team player who collaborates well across functions
• Creative detail-oriented and solutions-focused with strong execution skills
• Excellent time management and multitasking abilities; able to meet tight deadlines consistently
• Excited to travel when required to bring events to life

So who are we and what do we do

QS is the world leader in higher education services analytics insights and intelligence. From consultancy to student mobility academic partnerships to branding solutions our services power both institutional and individual success.

Were behind the worlds most widely read university rankings (Meltwater 2023). Our QS World University Rankings reach hundreds of millions shaping decisions and guiding futures.

Since launching in 1990 our impact and influence have only grown. Today we work with more than 2000 of the worlds leading higher education institutions over 12000 employers and governments seeking change and socioeconomic development through higher education.

Join QS and youll join an 800-strong community of problem-solvers creators collaborators and change-makers based in 40 countries and 11international offices including Australia Malaysia India Romania Singapore France Germany the USA and our headquarters in London.

With every talented new hire business acquisition and bold initiative were strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 21 days annual leave increasing to 23 days after 5 years service 8 days casual leave

• 14 days holiday for the year 2025
• Enhanced maternity and paternity leave
• Access to Provident Fund and Pension Fund Scheme
• Group Medical Insurance
• A vibrant social environment and multicultural and multinational culture

But thats not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App the #1 app for sleep meditation and relaxation
• A focus on welfare which is led by our global wellness team with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs including a peer-to-peer recognition platform quarterly and annual QS Applaud Awards Connect with your Career annual personal development event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what youve heard Great apply now!

As a candidate we know the application and interview process can be daunting and so its important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another be stronger together and enable our business to thrive.

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Senior IC