Sr. Web Analytic Strategist

IDIQ is seeking a highly skilled and experienced Senior Web Analytics Strategist who will take ownership of our digital analytics program and turn data into meaningful insights that guide strategy across the organization focusing on analyzing user behavior product performance marketing effectiveness and key website metrics to uncover trends and opportunities. Working with tools such as Heap Google Analytics Adobe Analytics Mixpanel or Amplitude to ensure accurate data collection and reporting as well as translate findings into clear actionable insights and recommendations. Connecting digital and customer data the Senior Web Analytics Strategist will help shape decisions that directly impact engagement retention and business outcomes.

This position requires a highly analytical and self-directed professional who demonstrates the ability to solve complex problems independently while exercising sound judgment in identifying opportunities for collaboration. The role calls for a proactive detail-oriented individual who is accountable for managing projects end to end encompassing data validation insight generation and the clear communication of findings and implications to stakeholders. Success in this role will be measured by the consistent delivery of impactful results adherence to deadlines and the establishment of credibility as the primary subject-matter expert for digital analytics within the organization.

Job Responsibilities

Web Analytics:

• Act as the organizations subject matter expert for web analytics taking full ownership of data strategy implementation and insights.
• Define monitor and report on key metrics such as traffic conversion engagement retention and customer journeys across brands and platforms.
• Translate complex web and customer data into actionable insights that drive product marketing and business decisions.

Data Collection Tagging and QA:

• Implement tracking as needed within tag management tools and/or web analytics tools. 
• QA implementations to ensure accuracy and reliability of all data collected proactively identifying and resolving tracking gaps or discrepancies.

A/B Testing: Design:

• Use insights derived from web data to generate ideas for optimizing user experience funnel performance and overall business outcomes.

Data Analysis and Reporting:

• Extract transform and analyze large datasets using SQL (BigQuery or similar tools) to uncover trends and measure impact.
• Build and maintain dashboards and reports in Looker Studio (or equivalent BI tools) that track KPIs highlight opportunities and clearly communicate performance to stakeholders at all levels.
• Proactively identify shifts in user behavior or anomalies in data and recommend strategies to address them.

Cross-Functional Collaboration:

• Act as the bridge between web data and the business by working closely with product marketing engineering finance customer support and leadership teams.
• Educate stakeholders on data-driven decision making ensuring analytics are embedded in planning and execution
• Operate with a high degree of independence managing priorities and delivering impactful results with minimal oversight.

Additional duties

• Must handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations.
• Must follow all company policies and procedures regarding data privacy and protection and data loss prevention.
• Regular and predictable attendance is required.
• Performs other job-related duties and responsibilities as may be assigned from time to time.

Qualifications :

• Education: Bachelors degree in Statistics Mathematics Economics Computer Science or a related field
• Experience:
  • 5 years of progressively responsible experience in web/digital analytics with experience in a senior or lead capacity.
  • Demonstrated expertise with major web analytics platforms (e.g. Google Analytics/GA4 Heap Adobe Analytics Mixpanel Amplitude)
  • Advanced knowledge of tag management tools such as Google Tag Manager and Ensighten.
  • Hands-on experience building and maintaining dashboards in Looker Studio Tableau or Power BI.
  • Proven track record of designing executing and analyzing A/B and multivariate tests (experience with VWO Optimizely or similar tools).
  • Proficiency in SQL (BigQuery or equivalent) for querying and analyzing large complex datasets
• Core Skills & Competencies: Strong problem-solving skills with a proactive approach to identifying and resolving data anomalies or inconsistencies.
  • Strategic thinker who can interpret complex data and translate it into clear actionable recommendations.
  • Excellent verbal and written communication skills with experience presenting insights to senior leadership.
  • Self-driven proactive collaborative organized and results-oriented

Preferred Skill and Experience:

• Experience with JavaScript HTML or other programming languages
• Agency experience or experience managing analytics programs across multiple products simultaneously
• Familiarity with advanced analytics techniques such as predictive modeling cohort analysis or lifetime value (LTV) modeling.
• Experience with a subscription-based business and metrics such as retention churn and recurring revenue
• Proficiency with Jira or other project management tools for tracking requests and prioritization.
• Advanced problem-solving skills.
• Ability to envision and communicate the big picture in an inspiring way.
• Demonstrated ability to quickly and proficiently understand and absorb new information.
• Ability to structure and process qualitative or quantitative data and draw insightful conclusions from it.
• Strong communication and cross-functional skills with the ability to engage listen and collaborate with internal departments and external stakeholders
• Ability to multitask with a high volume of tasks
• Flexibility to handle rapid and frequent change and interest in taking on new tasks.
• High level of organization skills attention to detail and ability to prioritize and time-manage across multiple deadlines.
• Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
• Acts without being told what to do. Brings new ideas to the company.

Additional Information :

Position Details: This is a full-time position salaried exempt (40 hours/week). 

Pay: The pay range for this position is a minimum of $95000 to a maximum of $125000 annually. The actual compensation offer will carefully consider a wide range of factors including your skills qualifications experience and location.

Benefits and Perks: IDIQ makes available comprehensive benefits including 100% of base benefits for employees and 50% for dependents (Medical Dental Vision). Other benefits offered include life insurance short-term disability long-term disability 11 paid holidays paid time off paid sick time and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments pool Mario Cart and more.

AAP/EEO Statement:  Identity Intelligence Group LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants.  The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles e.g. braids locks and twists) color religion religious creed (including religious dress and grooming practices) national origin (including language use restrictions) ancestry citizenship disability (mental and physical) including HIV and AIDS  medical condition (including cancer and genetic characteristics) genetic information marital status sex (including pregnancy childbirth breastfeeding or related medical conditions) gender gender identity gender expression age (40 years and over) sexual orientation veteran and/or military status family and medical leave status domestic violence victim status political affiliation and any other status protected by federal state or local law.

Supervisory: No supervisory responsibilities. 

Business Office Environment: This position operates in a professional office environment. Office environment can vary with noise levels and stress from low to moderate.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly communicating and conversing with members/stakeholders/management and must be able to exchange accurate information appropriately. The employee frequently is required to remain in a stationary position occasionally move about; and constantly operate a computer or other office equipment. The employee is regularly required to push or otherwise move up to 10-30lbs of various equipment.  Applications may include but are not limited to repetitive work operating a computer keyboard mouse and headphones while primarily maintaining a stationary position and occasionally moving about at an assigned work desk area.

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