Role Purpose
Drive the end-to-end success of Nike Tmall and business define the long-term Tmall & JD strategy optimize P&L performance and serve as the key liaison between platform partners (Tmall/) and Nike
Key Accountabilities
Strategic Leadership & Business Growth
Set the 3-year vision and annual operating plan for Tmall/ ensuring alignment with the brands global and China business objectives.
Manage the P&L (GMV margin ROI) and allocate resources to maximize Tmall & JD performance.
Identify white-space opportunities (e.g. new sports new store models livestream ecosystems etc.) to expand market share.
Team & Organizational Management
Lead mentor and scale a high-performing team of 40
Foster collaboration with internal stakeholders (Sports Marketing Merchandising Planning Supply Chain Legal) to align on product launches pricing and inventory strategies.
Drive talent development and succession planning to build a future-ready e-commerce team.
Platform & Partner Governance
Serve as the executive sponsor for relationships with Tmall/ negotiating annual agreements priority critical moment (e.g. 11.11 618) and data/tech integrations.
Oversee third-party partners to ensure execution excellence and cost efficiency.
Required Experience:
Exec