B2B Marketing Manager, Salt Lake City, Utah

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Essential Functions and Responsibilities:

• Manage new college-specific campaigns and strategies to support college goals from helping director on strategy brief creation through to delivery of final creative
• Manage new product launch and product redevelopment process including development of new creative and launch of program-specific initiatives
• Help develop annual college marketing strategy including goals with measurable KPIs audiences and messaging for brand/paid media content and partnerships. Help track campaigns launches and follow up across strategy.
• Understand college target forecasts monthly adjustments and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
• Build relationships of trust with college program cluster teams academic deans and program chairs
• Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
• Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
• Research new audience targeting industry publications industry groups and associations and other program level marketing opportunities
• Work closely with the internal and agency creative teams to ensure that creative requests are accurate on time and on brand
• Research strategic program and audience media placements develop plans and budgets manage creative requests and production.
• Performs other related duties as assigned.

Knowledge Skill and Abilities:

• Experience working with cross-functional teams and meeting deadlines.
• Clearly and persuasively communicate both verbally and in writing with staff and peers.
• Strong quantitative and strategic analysis skills.
• Understanding of a wide variety of marketing disciplines including traditional and digital media SEO content marketing and conference and event marketing.
• Exceptional project management and organization skills.

Competencies:

Organizational Impact:

• Works to achieveoperational targets withsignificant to majorimpact on departmentFunction or Officeresults. May beresponsible for managinglarge projects orprocesses within thedepartmentfunction oroffice.
• Performs workas directed withlimited oversight.

Problem Solving & Decision Making:

• Responsible forleveraging a systems-thinkingapproachmakingmoderate tosignificant improvementsof processes systemsand plans within thedepartment Function orOffice.
• Problems and issuesfaced are numerous andchallengingwillrequiredetailed informationgathering and typically affectmultiple areas orspecialties.

Communication & Influence:

• Collaborates cross-functionally withemployeeswithin and outside forcommunicating withparties external to theUniversity.
• Works to influenceparties within andoutside thedepartment Function orOffice regarding policiesprocedures andpractices.

Leadership & Talent Management

• Isresponsible forproviding guidancecoaching and training toother employees in thedepartment Function for managingprojects involvingdelegation of work andreview of others workproducts.
• Demonstratesthe WGUleadership principles inall aspects of service tostudents employeesandpartners ofWGU.

Job Qualifications:

Minimum Qualifications:

• Bachelors degree in Marketing a related field or equivalent experience.
• Five (5) years of related marketing experience

Preferred Qualifications:

• Client-facing agency experience.
• Industry experience in higher education and/or areas relevant to WGU colleges (e.g. healthcare K12 education IT)

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Position & Application Details

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.