Head of Demand Generation
Head of Demand Generation
Posted on :
15-09-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-09-2025
Job Description
About Lumafield:
Founded in 2019 Lumafield has developed the worlds first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly inside and out at an extremely affordable price.
Engineers make million-dollar decisions every day and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products as well as AI-driven tools that highlight problems and generate quantitative data Lumafield promises to revolutionize the way complex products are created manufactured and used across industries.
We are an impact driven company obsessed with providing the best value to our customers keeping their needs at the center of our evolution. Our team today includes world-class researchers and industrial designers PhDs creators founders of successful startups and zero egos. We are backed by top venture capital funds like Kleiner Perkins Lux Capital DCVC Spark Capital and others.
The company is headquartered in Cambridge MA and has an office in San Francisco CA.
The Opportunity:
Lumafield is seeking a Head of Demand Generation to design and lead the strategies that will fuel our next stage of expansion as a fast-growing series C startup. This is a high-impact leadership role for a builder who thrives at the intersection of creativity analytics and executionand who can scale a category-defining technology company.
Youll lead an existing revenue marketing team and have the opportunity to grow it further. Youll own our growth engine end-to-end: from identifying high-potential markets and channels to designing campaigns that convert to building the measurement frameworks that guide investment. Your work will integrate demand generation and account-based marketing into a unified strategy aligned tightly with sales and customer success. This role reports to Lumafields Head of Marketing and is based at our San Francisco office where our team works together in person every day.
Backing up the revenue marketing organization is a well-resourced marketing team and an outstanding brand with extraordinary reach. We publish content that our target audience lovessocial campaigns that earn millions of views collaborations with leading science and engineering figures and high-profile features in outlets like the Financial Times the New York Times and Fast Company. Youll have the opportunity to channel that reach into a unified go-to-market strategy that drives awareness pipeline and revenue growth.
This role requires exceptional quantitative skills and the ability to make decisions grounded in data. Youll be deeply fluent in business intelligence tools marketing automation platforms and CRM systems building attribution models and dashboards that keep the entire go-to-market organization aligned and accountable.
What youll do:
- Define and execute Lumafields demand generation strategy to deliver sustained pipeline and revenue impact
- Lead mentor and expand a high-performing growth marketing team managing both in-house talent and external agencies
- Build a rigorous performance marketing and ABM program with clear attribution models forecasting and ROI tracking
- Oversee marketing analytics BI dashboards and reporting to provide actionable insights across marketing sales and customer success
- Manage and optimize marketing automation workflows lead scoring segmentation and nurture programs
- Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
- Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
- Align revenue marketing with content and PR campaigns to maximize reach and impact
- Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
- Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes
About you:
- 10-15 years of experience in B2B marketing with at least 5 years in a senior leadership role owning demand generation or revenue marketing
- Proven ability to lead and grow a high-performing teamcomfortable managing both strategic direction and day-to-day execution
- Successfully scaled at least one company through aggressive early growth stages
- Exceptional quantitative skills with expertise in business intelligence tools (e.g. Tableau DataBricks) and marketing automation platforms (e.g. HubSpot Marketo)
- Strong command of marketing analytics attribution modeling and ROI measurement
- Deep understanding of enterprise marketing account-based targeting and full-funnel campaigns
- Track record of building integrated revenue marketing programs that deliver measurable business results
- Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization
- Experience leading cross-functional campaigns involving brand content comms and product marketing
- Comfortable working closely with senior executives and influencing at the leadership level
- Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools
- Passionate about shaping the future of manufacturing and bringing breakthrough technology to market
$190000 - $225000 a year
Lumafield offers both competitive cash and equity compensation as well as a health & wellness stipend 401k parental leave flexible PTO commuter benefits company wide events and more!
Lumafield is committed to building a team that represents a variety of backgrounds perspectives and skills because the more inclusive we are the better our work will be. Do you feel like your skills dont meet every single requirement listed We encourage you to apply anyway If youre excited about our technology the opportunity and are eager to learn more wed love to hear from you!
In keeping with our beliefs and goals no employee or applicant will face discrimination or harassment based on: race color ancestry national origin religion age gender marital domestic partner status sexual orientation gender identity disability genetic information or veteran status.
Reach out if you want to be a part of what we are building.
San Francisco Applicants: Review the San Francisco Fair Chance Ordinance guidelines applicable in your area.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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