Senior Specialist Customer Strategy & Personalization (mfd)
Senior Specialist Customer Strategy & Personalization (mfd)
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1 Vacancy
Job Description
Your Tasks
- Development of short- mid- and long-term customer engagement strategy in collaboration with the team with focus on customer growth customer knowledge and (re)activation of the customer base
- Creation of new concepts and further development of existing ideas to strengthen personalized communication presentation and services across all sales and communication channels
- Definition of requirements in collaboration with IT departments and business stakeholders
- Temporary assumption of the PMO role within long-term cross-channel personalization projects
- Preparation of business cases and responsibility for associated roadmaps
- Preparation of presentations and documents to support business stakeholders product teams and leadership at different organizational levels
- Exploration and evaluation of innovative service providers and technologies to support strategic initiatives and optimize time-to-market
- Preparation of decision-making documents for management to optimize business processes
- Establishment and evaluation of KPIs reporting structures and success measurement systems
- Collaboration with national departments (Sales Marketing CRM Store Organization Customer Care Online App) and international departments (Product Team Product Owner Tech) to ensure implementation of initiatives
Your Profile
- Completed studies in business administration marketing communications economics or comparable qualification
- Several years of professional experience in omnichannel (digital/offline) cross-channel personalization strategy customer engagement strategy development operationalization of strategic frameworks business case development and project management in implementation/development phases
- Expertise in e-commerce (Webshop App) customer relationship management direct communication loyalty programs automation customer journeys personalized communication recommendations and/or analytics
- Sound understanding of data-driven marketing customer loyalty and ecosystems enabling personalization (technology and data) as well as knowledge of current market trends (including AI)
- Strategic competence in the development of mid- and long-term roadmaps while identifying quick wins
- Project management experience including creation of business cases that generate measurable impact and customer value
- Experience in stakeholder management and communication with diverse groups across organizational levels
- Advanced proficiency in English German is a plus
- Willingness to travel occasionally
About Us
In the newly transformed global Customer Value Management unit we have embarked on a journey to deliver best-in-class seamless and personalized experiences to our customers. We operate across channels countries and product offerings. As a result reporting into department head customer strategy and personalization we are looking for someone who is passionate and bold enough to join our ambitious journey.
Additional Benefits
Job Infos
Location:München Ingolstadt
MediaMarktSaturn Retail Group
Department:HQ - Others
Entrylevel:Professional Level
Type of Employement:Full Time
Working Hours:375
Persona:Job Requisition HQ Employee
Recruiter:Laura Schröder
Recruiter:Laura Schröder
Required Experience:
Senior IC
Employment Type
Full Time
