Demand Generation & Content Specialist
Demand Generation & Content Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Demand Generation & Content Specialist drives qualified pipeline growth by creating and executing vertical campaigns and coordinating industry events while producing commercial-specific content assets such as case studies white papers and customer success stories. This role blends campaign execution with content creation to fuel both acquisition and retention. It requires someone who can think strategically execute hands-on and collaborate cross-functionally with Sales Product and Data teams to deliver measurable results while leveraging technology and AI to optimize targeting content performance and campaign efficiency.
HYBRID WORK ENVIRONMENT
Vancouver-based and Toronto-based team members work in-office every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities.
A DAY IN THE LIFE
- Plan and execute demand generation campaigns across commercial verticals.
- Manage industry events expos and partnerships to generate new leads.
- Create commercial-specific content (case studies white papers success stories playbooks one-pagers testimonials) to support pipeline conversion.
- Execute ABM pilots and manage the campaign calendar aligned to sales priorities.
- Create loyalty campaigns and customer-focused programs to support retention.
- Collaborate with Digital Specialist to optimize campaign landing pages and engagement.
- Partner with Automation Specialist to ensure campaign inputs flow into nurture journeys.
- Incorporate data-driven insights into campaign and content strategy continuously testing and optimizing for performance.
- Manage competing priorities and deliver campaigns end-to-end from concept to execution to reporting.
- Leverage AI tools for campaign automation content creation/repurposing and performance optimization.
KPIs / Success Metrics:
- MQL volume generated by campaigns and events.
- Campaign response rates (CTR engagement form fills).
- ABM engagement metrics (open rates meeting booked).
- Contribution to SQL pipeline.
- Event ROI (leads generated CAC efficiency).
WHAT YOU BRING TO THE TABLE
- 46 years of experience in B2B demand generation content marketing or campaign management
- Proven experience in B2B targeting across multiple channels (email events social digital ABM)
- Strong content development skills (case studies white papers sales collateral)
- Strong data-driven mindset; able to interpret data and incorporate findings into decisions
- Experience owning end-to-end campaigns from concept through execution and reporting.
- Experience with ABM tools and CRM systems (Salesforce HubSpot etc.).
- Proven ability to collaborate cross-functionally with Sales Product and Data teams.
- Proficiency in using AI/automation tools for marketing.
COMPENSATION & BENEFITS
Salary Range: $65000 $80000 per annum
(Actual salary offered will be commensurate with education experience and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial personal and professional well-being. This includes:
- Participation in our Company Profit Sharing Program of up to 8% of base salary
- Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles based on performance and role criteria
- Comprehensive Extended Health and Dental Benefits
- Generous Paid Time Off including annual vacation and personal days
- Hybrid Work Environment offering flexibility to work both remotely and from our corporate offices
- Professional Development Opportunities to support ongoing career growth
- Access to Health and Wellness Programs including gym facilities at our corporate head office
THE HIRING PROCESS
- Pre-Screen Lets talk about your experience goals & excitement for this role!
- Interviews Two or more interviews with different team members including structured competency & scenario-based questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices
ABOUT US
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times! Take a sneak peek into why that is here: (YouTube) Check us out on social! At O2E Brands we know that great talent comes in many forms and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
#1-800-GOT-JUNK
Required Experience:
Unclear Seniority
Employment Type
Full-Time
