Email and SMS Specialist - Contract
Email and SMS Specialist - Contract
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Job Description
About Minno
Minno is a global media and technology company based in Nashville Tennessee on a mission to help kids and families experience Jesus every day through media and technology.
Founded in 2019 Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform original programming publishing and digital presence we aim to spark childrens curiosity about God and the Bible support parents and create joyful lasting faith experiences for families worldwide.
Were a fast-growing startuppowered by a mission-driven team with experience at Amazon PBS KIDS Duolingo HarperCollins and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses and we are scaling rapidly following the close of our Series A round led by Konvoy Ventures.
Minno serves kids and families through:
- Minno Kids: Our ad-free streaming platform featuring curated faith-filled shows for children
- Minno Originals: Groundbreaking series including Laugh & Grow Bible for Kids Young David and Gods Greenhouse
- Minno YouTube Channel: One of the fastest-growing kids channelsranked in the top 0.6% of all YouTube channelswith 1.1M subscribers and 110M views annually.
- Minno Press: Publisher of the bestselling and award-winning Laugh & Grow Bible for Kids
We differentiate ourselves through:
- Creative Excellence: Raising the bar for Christian content through high-quality storytelling and design
- Brand-Led Development: Creating distinctive shows with a clear voice and point of view and building them into enduring brands that live across our streaming platform publishing and beyondintegrating content product and marketing to maximize impact
- Faithful Curation: Delivering safe age-appropriate Biblically aligned content families can trust
- Parent Partnership: Equipping grownups to lead meaningful spiritual conversations at home
- Global Vision: Honoring the diversity of the global Church and serving all people as image-bearers of God
Minno is a public benefit corporation and our mission fuels everything we dofrom product design to partnerships to content creation. Our vision is to set a new standard for Christian childrens media: imaginative trustworthy spiritually formative and deeply joyful.
If youre excited about building something that matterscombining mission innovation and storytelling to shape the spiritual lives of the next generationwed love to meet you.
Position Overview
Minno is seeking an experienced Email and SMS Marketing Specialist (Contractor) to support the creation execution and optimization of email and SMS marketing campaigns that engage and nurture families within our community.
The ideal candidate understands how to communicate with moms and parents particularly within Christian communities with authenticity respect and creativity and in line with the Minno brand tone and voice. Experience in childrens media or family-friendly brands is highly valued.
This role requires someone who can balance thoughtful messaging for faith-based audiences with the technical expertise to build test and optimize high-performing email and SMS campaigns that drive engagement and support our mission.
This is a flexible project-based contract role (1020 hours/week). If youre passionate about using digital communication to support families and faith wed love to hear from you!
Key Responsibilities
- Write clear engaging and brand-aligned email and SMS copy that resonates with Christian families and parents
- Build and format SMS and email messages within marketing automation platforms (e.g. Klaviyo HubSpot Mailchimp or similar)
- Conduct comprehensive QA and testing across devices and inboxes to ensure flawless rendering and functionality
- Collaborate with marketing teams to optimize copy subject lines CTAs and overall email performance
- Support the setup management and optimization of marketing flows and automations
- Align email and SMS strategy with broader marketing campaigns including show launches seasonal initiatives and evergreen engagement
- Analyze performance metrics and iterate based on audience insights to improve open rates click-through rates and conversions
- Ensure all messaging reflects Minnos values mission and understanding of diverse Christian audiences
- Stay current on email marketing best practices deliverability trends and automation strategies
Qualifications
- 3 years of experience in email marketing for consumer-facing brands; consulting or freelance experience welcome
- Strong writing and editing abilities with a portfolio demonstrating marketing copy that engages parents and families
- Hands-on experience with email marketing/automation platforms (SMS experience is a plus)
- Technical proficiency with responsive design deliverability best practices and testing tools
- Detail-oriented and comfortable troubleshooting formatting or technical issues
- Demonstrated ability to effectively target and engage moms and parents with particular sensitivity to faith-based audiences
- Familiarity with the diversity within Christian communities and an ability to communicate with respect across denominations and perspectives
- Big plus: Experience with kids media family entertainment or parenting-focused brands
- Self-starter with excellent communication and project management skills
- Bonus qualifications: Experience creating and optimizing automated nurture flows win-back campaigns and segmentation strategies
- Alignment with Minnos mission to help kids and families experience Jesus every dayon and off screens
Project Scope & Engagement
- Initial 3-month project term with potential for extension or ongoing consulting
- Estimated 1020 hours per week depending on campaign cycles and project needs
- Start Date: By September 30
- Flexible schedule but some availability during standard business hours preferred
Our Values
- Biased for Action: We take the initiative and make decisions quickly
- Curious not Content: We are eager to learn and innovate
- Grit & Resilience: We persevere and follow through on our commitments
- Rigorous Intentionality: We pay attention to details and understand the why behind our work
- Think like Owners: We are resourceful and take wise risks
- Mutual Blessing: We operate generously on behalf of others
- Trust Builders: We gain confidence through honesty integrity and authenticity
- Adapt & Flex: We operate effectively in uncertain situations
Location
Remote
How to Apply
Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race color religion gender sexual orientation national origin age disability or other protected characteristics.
To apply please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.
Required Experience:
Unclear Seniority
Employment Type
Contract
