Senior Manager, Card Acquisitions

Bethesda, MD - USA

Yearly Salary: $ 108300 - 140000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Senior Manager Card Acquisitions is a member of the U.S. Cobrand Card Acquisitions team. This role supports portfolio growth for Mass-Affluent C-brand Card products and is vital to building and strengthening member loyalty and engagement with Marriotts brands and most valuable members and guests. This role will work in close partnership with internal stakeholders external bank partners and agencies and will play a key role in the development and execution of marketing campaigns across internal and external channels to drive card acquisitions

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Business Administration Marketing Hospitality Management or related major

4 years of relevant professional experience demonstrating pattern of exceptional performance

Strong project management skills and exceptional attention to detail

Excellent written and verbal communication skills

Preferred

Background in consumer marketing or financial products and campaign execution

Experience with cross-functional teams complex organizations and high-impact projects

Strong relationship management skills (experience working with external partners is a plus)

CORE WORK ACTIVITIES

Marriott Primary Channel Card Acquisitions

Lead and influence strategies to drive portfolio growth for U.S. Cobrand Consumer Cards with focus on the Mass Affluent audience

Plan coordinate implement and manage digital acquisitions marketing campaigns creative assets and offers on web mobile app and email

Manage campaign and segment optimization budgets and reporting to achieve acquisitions KPIs

Manage offer optimization and personalization with internal and external stakeholders to target the right offer in the member/customer lifecycle

Support Key Consumer Card Acquisitions Channels

Develop creative and coordinate execution of Direct Mail and Paid Media acquisitions campaigns in partnership with external agencies and bank partners focusing on efficiencies and new account growth

Support expansion of on property and associate card acquisitions efforts

Manage the development and implementation of marketing assets and campaigns across internal and external channels

Oversee ad-hoc marketing projects as needed to support Global Cards strategic goals

Achieving Goals

Build and strengthen the Marriott Bonvoy U.S. credit card portfolio achieving aggressive acquisitions and sales goals program revenue and profit targets.

Drive new cardmember growth engagement and card spend by thinking strategically and making data-driven decisions in a heavily regulated environment.

Contribute to the Marketing Plan with competitive insight/hindsight learning and point of view on future development/growth opportunities.

Improve product and program marketability and profitability by researching identifying and capitalizing on market opportunities improving product benefits and coordinating new product development.

The salary range for this position is $108300 to $140000 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5% company match employee stock purchase plan at 15% discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pre-tax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Senior Manager

DescriptionJOB SUMMARYThe Senior Manager Card Acquisitions is a member of the U.S. Cobrand Card Acquisitions team. This role supports portfolio growth for Mass-Affluent C-brand Card products and is vital to building and strengthening member loyalty and engagement with Marriotts brands and most valua...