Buyer, Paid Social

Job Description:

Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day consistently in every market. We are entirely focused on delivering better business results through optimization creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Paid Social Buyer plays a key role in delivering high-performing audience-first strategies across paid social platforms. Reporting to the Social Buying Manager this role is responsible for managing optimizing and scaling campaigns across platforms such as Meta TikTok LinkedIn Pinterest and Snapchat supporting major clients and collaborating with cross-functional teams to drive measurable results.

Paid Social Strategy & Execution

• Develop and execute paid social media strategies aligned with client goals and KPIs.

• Manage campaigns across platforms including Meta Ads Manager TikTok Ads LinkedIn Campaign Manager Pinterest Ads and other major social media platforms.

• Monitor pacing performance and budget allocation to maximize efficiency.

• Provide strategic recommendations backed by data insights and platform trends.

• Stay ahead of emerging formats targeting capabilities and creative best practices.

• Partner with creative teams to ensure assets are built and optimized for each social channel.

• Deliver campaign wrap reports with actionable insights and forward-looking recommendations.

Client & Account Management

• Serve as a key contact for paid social execution providing updates insights and recommendations.

• Build strong relationships with clients and internal teams managing expectations and timelines.

• Ensure accurate billing and reconciliation across paid social campaigns.

• Proactively communicate pacing issues budget shifts or delivery challenges to the Social Buying Manager and Account Team.

Research & Innovation

• Stay current on platform updates audience behaviors and evolving social media trends.

• Build relationships with platform reps (Meta TikTok LinkedIn etc.) to gain access to betas and insights.

• Attend industry events webinars and training to bring fresh thinking and new opportunities to the team.

• Contribute to internal knowledge sharing process improvements and best practices.

Qualifications

• Post-secondary education in Media Marketing Advertising or a related field.

• 2 years of hands-on experience in paid social media buying.

• Proficiency in Meta Ads Manager TikTok Ads LinkedIn Campaign Manager and other major social platforms.

• Strong analytical skills and experience with reporting tools (Google Analytics Excel etc.).

• Ability to manage multiple campaigns and stakeholders in a fast-paced environment.

• Certifications in Meta Blueprint TikTok Academy or similar are a plus.

Additional information

The salary range for this position is$50k-$55k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience knowledge and skills.A range of medical dental RRSPpaid time off and/or other benefitsalso are available to all permanentemployees.

We know through experience that different ideas perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.

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