Audience Planning Manager BLX â fixed-term contract

Job Description

Are you ready to join a high-performing Operations team where you can have a significant impact on the performance of a leading toy brand and its partners

Use your excellent collaborator management skills to assure optimal planning in the Benelux markets per consumer audience and bring value for the LEGO Groups customers with your analytical skills and focus on quality.

Please note: This position is on a fixed-term contract basis until end of December 2026 and will be based in Brasschaat Belgium (nearby the Dutch border). We can offer a local Belgian or Dutch contract depending on the country you are living in. Relocation support is not offered. To apply please send your CV in English thank you.

Core Responsibilities

Your role as Audience Planning Manager is to create together with the sales and brand management teams the most accurate monthly plans per consumer audience for the next 12 months in the BLX Business Unit based on a process where relevant collaborators are involved i.e. brand marketing sales demand planners audience development supply chain finance customer operations the same time you will take an important role at gathering and applying long term assumptions per audience together with the brand and sales teams as an input for both kids and adult consumer audiences.

• Conduct the Audience Planning Review process:

• Create a monthly topline plan on a full year horizon for both Kids and Adults audiences in the BU.

• Work closely with Brand Marketing Demand Planners Audience Development Finance and Customer Operations to gather all relevant information and assumptions to make the best audience consumer sales and selling in plans.

• Work closely with Sales to develop accurate audience plans for the top accounts in the market.

• Handover the topline plans to the demand planning team including insights on assumptions.

• Analyze critical metrics (Forecast Bias; Mix accuracy; Inventory Turns) take corrective actions and monitor the results.

• Guide Brand Management with planning guidelines and assumptions leading the monthly input cycle and consolidating audience-level plans to support the S&OP lead.

• Take lead on the monthly BU Audience assumptions review meetings where plans are signed off.

• Provide insights to Senior Leadership Marketing and Sales and challenge where necessary on their plans at audience level.

• Drive continuous improvement initiatives in Audience and Customer Planning improving processes and outcomes across the organization.

Play your part in our team succeeding!

In this role you will join the market operations team in Benelux. Its purpose is to make sure that our consumers can find the right products at retailers and that the processes around it happen in the most efficient way. More concretely the team delivers BU demand plans order management inventory management customer service and generally secures operational infrastructure for other market functions (Sales Marketing). The team is also responsible for Sales and Operations Planning (S&OP) process consumer sales data analysis and demand management.

As Audience Planning Manager you will bring value in forecasting demand and planning retailer selling in which will lead to a correct signal towards production and senior management and an optimal distribution of LEGO products in the market to facilitate getting them in the hands of the shoppers and your role you will ensure a specific focus on different audiences for the LEGO products.

Do you have what it takes

• Some years of experience in a multinational consumer goods company in similar roles

• Strong data management and analytical skills

• Understanding of consumer audience mechanics

• Experience in stakeholder management and leading business processes and meetings

• Experience in supply chain

• Proficient in English

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.