Sr. Product Marketing Manager

About Conductor

The rise of generative AI is fundamentally changing how people search for information and discover brands online. Conductor is the only end-to-end AI-first platform that enables enterprises to create high-performing valuable content at scale and ensure their brand is found everywhere customers are lookingfrom Google to generative AI engines like ChatGPT. Recognized by Forrester as a Leader and #1 rated by customers on G2 and TrustRadius we are committed to building a workplace where our people can grow and make a positive impact.

Conductor is a mission-driven company with a commitment to innovation customer success and culture. For Conductor success is improving the lives of everyone in our orbitour customers our customers customers our employee-owners and our communities.

About the Role

As a Senior Product Marketing Manager at Conductor you will be a leader within the business and the architect of our products strategic direction in the market. You will own and define the end-to-end GTM strategy for a core product vertical moving beyond execution to shape our positioning influence the roadmap and build scalable programs that drive the entire business forward. You will act as a strategic advisor to R&D Sales and Marketing leadership. This is a unique opportunity to be at the forefront of an industrys AI transformation see your impact across every department and help define what best-in-class marketing looks like in the age of AI.

What Success Looks Like (Your First 90 Days)

• In your first 30 days (Learn & Strategize): You will rapidly build foundational knowledge to become a go-to expert on our market product and audiences. Youll meet with key partners in Product Sales and Customer Success dive deep into our customer feedback and market research and get hands-on with the Conductor platform to become a power user.
• In your first 60 days (Build & Influence): You will move from analysis to action. You will conduct an initial audit of our GTM processes and competitive landscape lead your first major cross-functional GTM planning session propose a new framework or process to address a strategic gap and begin shaping the product roadmap with your market insights.
• In your first 90 days (Own & Lead): You will begin to take true ownership and start establishing yourself as the go-to expert for your product area. You will be operating with a high degree of autonomy owning the GTM strategy and success of your product vertical. You will be presenting a long-term strategic plan for your product area to executive leadership.
  
  

What Youll Do (Responsibilities)

• Own and Define GTM Strategy: Own and define the end-to-end go-to-market strategy for a core product vertical from market analysis and positioning to launch adoption and retention.
• Influence and Shape the Product Roadmap: Serve as the voice of the customer and market to influence and shape the product roadmap using data to build business cases for new opportunities.
• Build and Scale Content & Collateral: Build and scale our library of compelling content and collateral establishing frameworks and best practices that elevate the entire teams output.
• Lead and Operationalize Enablement: Lead and operationalize our sales and customer success enablement function for your product area creating and managing a continuous training and content program.
• Measure and Analyze Impact: Track analyze and report on the impact of product marketing initiatives using data to inform our strategy and demonstrate business impact to stakeholders.
• Mentor and Lead: Act as a go-to expert for other marketers and serve as a role model for PMM excellence within the company.

What Youll Bring (Qualifications)

• Minimum 8 years of relevant experience in product marketing brand strategy or agency/consulting roles.
• Experience working in B2B SaaS; experience working on AI products and/or MarTech products preferred.
• Track record of executing successful go-to-market strategies end-to-end.
• A proven ability to turn complex concepts into clear compelling messaging and effective collateral that stands out in the market.
• Project management and collaboration skills in a high-paced cross-functional environment.
• Excellent hands-on skills including compelling copywriting building impactful presentations (e.g. Google Slides PowerPoint) and experience with project management tools (e.g. Asana Jira). Basic familiarity with design (e.g. Figma Canva) product analytics (Heap Pendo) and data analysis tools (e.g. Looker Excel) is a plus.
• Team player - has a deep sense of curiosity and a proactive collaborative spirit.

Compensation: Conductor maintains competitive performance-based compensation programs.

The NYC base salary range for this role is currently $130000 - $170000. Placement within that range will be dependent on experience.

Conductor offers the following attractive benefits including: 100% covered employee medical plan a dental & vision plans 401(k) with employer contribution an unlimited vacation policy 10 sick days short-term disability long-term disability generous paid parental leave employee assistance program flexible savings accounts paid holidays life and accidental death insurance and a host of perks.

Conductor LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Bringing in diverse perspectives and challenging our assumptions is the clear key to growth; it drives innovation creativity faster problem-solving and stronger decision making. All aspects of employment including the decision to hire promote train discipline or discharge will be based on merit competence performance and business needs.

Conductor does not discriminate against any employee or applicant on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status or other characteristics protected by state or federal law or local addition it is the policy of Conductor to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws regulations and ordinances where a particular employee works.