Sr. Product Marketing Specialist
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Job Location:
Overland Park, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Your Quest: Help make a big difference in healthcare access
At Quest Analytics our team members can fulfill their quest to work in an innovative collaborative challenging and flexible environment supportive of personal growth every day. The team is driven to make healthcare more accessible for all Americans. Were looking for a dedicated full-time Sr. Product Marketing Specialist to join our team.
The Senior Product Marketing Specialist is a strategic partner to Product Management Sales and Marketing responsible for driving market success and revenue growth through differentiated product positioning compelling messaging and high-impact go-to-market strategies. This role leads the development of marketing strategies and product positioning that translate market insights competitive intelligence and business objectives into actionable plans that accelerate sales performance and product adoption. The ideal candidate is a proactive leader data-driven storyteller and cross-functional collaborator who thrives in a fast-paced high-growth environment..
What youll do:
- Conduct thorough market research to understand customer needs preferences and pain points; analyze market trends competitive offerings and customer feedback to identify opportunities and develop effective product messaging.
- Develop and communicate compelling messaging frameworks and value propositions tailored to buyer personas verticals and use cases. Ensure consistency across all channels and touchpoints.
- Architect and execute comprehensive go-to-market plans for new product launches and feature releases. This involves collaborating on marketing campaigns sales enablement and pricing and packaging strategies across teams.
- Monitor and analyze the competitive landscape inclusive of identifying competitors strengths weaknesses and market position using this information to understand the market and how our product offerings can be differentiated.
- Create high-impact marketing materials and collateral to support all sales and marketing efforts. Collaborate with demand generation and digital teams to amplify reach.
- Design and deliver sales enablement programs that equip sales and client-facing teams with the necessary tools training and knowledge about the products and packages we offer. Create playbooks battlecards pitch decks and training sessions. Maintain sales enablement content software to ensure it is updated and easily accessible for the sales team.
- Track key performance indicators to assess the success of marketing efforts and make data-drive decisions for future improvements in messaging positioning and targeting.
- Act as a strategic advisor to product managers sales and market team. Facilitate alignment across teams to ensure cohesive product narratives and market execution.
- Participate in the training and/or mentoring programs as assigned or required.
- Adheres to the Quest Analytics Values and supports a positive companys culture
- Responds to the needs and requests of clients and Quest Analytics management and staff in a professional and expedient manner
- Perform other assigned duties as needed
What it requires:
- Bachelors Degreepreferred
- Experience working with a SaaS software provider
- 7 years experience in product marketing sales enablement revenue-facing roles sales training or sales support
- Proven success in launching and scaling products in competitive markets.
- Deep understanding of buyer personas customer journeys and sales cycles in complex selling environments
- Experience with sales enablement platforms CRM systems and marketing automation tools
- Strong written and verbal communication skills for both internal and external stakeholders
- Experience in executing change management initiatives
- Strong attention to detail
- Ability to learn while at the same time deliver results
- Healthcare background a plus
- Proven ability of solving complex issues
- Self-motivated and able to work in a fast-paced deadline-oriented environment
- Excellent troubleshooting listening and problem-solving skills
- Proven ability to solve complex issues
- Customer focused
- Works well in a team environment
What youll appreciate:
Workplace flexibility you choose between remote hybrid or in-office
Company paid employee medical dental and vision
Competitive salary and success sharing bonus
Flexible vacation with no cap plus sick time and holidays
An entrepreneurial culture that wont limit you to a job description
Being listened to valued appreciated -- and having your contributions rewarded
Enjoying your work each day with a great group of people
Apply TODAY!
About Quest Analytics
For more than 20 years weve been improving provider network management one groundbreaking innovation at a time. 90% of Americas health plans use our tools including the eight largest in the nation. Achieve your personal quest to build a great career here.
Visa sponsorship is not available at this time.
Preferred work locations are within one of the following states: Alabama Arizona Arkansas Colorado Connecticut Delaware Florida Georgia Idaho Illinois (outside of Chicago proper) Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Mexico North Carolina North Dakota Ohio Oklahoma Oregon South Carolina South Dakota Tennessee Texas Utah Vermont Virginia West Virginia Wisconsin or Wyoming.
Quest Analytics provides equal employment opportunities to all people without regard to race color religion sex national origin ancestry marital status veteran status age disability sexual orientation or gender identity or expression or any other legally protected category. We are committed to creating and maintaining a workforce environment that is free from any form of discriminations or harassment.
Applicants must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence emailprotected
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly. We are not currently working with additional outside agencies at this time.
Any job posting displayed on websites other than or may be out of date inaccurate and unavailable
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Our provider network software solutions & services provide unmatched tools & insights for you. Discover how you can measure, manage, monitor & model.
