Senior Brand Marketing Manager
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
OVERVIEW
PlayStation is seeking aSenior Brand Marketing Managerto lead brand and live service marketing efforts across multiple high-profile game franchises. This roleis responsible fordeveloping and executing global go-to-market strategies in partnership with development studios supporting both brand and live service marketing for current and upcoming AAA titles.
As a principal individual contributor this roleis expected tooperatewith a high degree of autonomy and strategic ownership. The successful candidate will drive the creation of holistic marketing plans that deliver player acquisition engagement retention and re-engagement while collaborating cross-functionally to ensure alignment and impact.
RESPONSIBILITIES
Marketing StrategyDrivethe global marketing strategy and annual marketing plans
Budgeting Financial responsibility for marketing strategiesinitiativesand advertising related efforts.
Studio Partnership Partner with studio leadership to deliver on overall business goals for each game
Develop best-in-classmarketingstrategy including direct to consumer always-on content strategy for Games as a Service.
Create and drive approval of promotional and growth plans to deliver on business performance player acquisition & engagement targets across our portfolio
Define global brand and product strategy including positioning unique selling points and go-to-market approach based on strategic target audiences market and player insights.
Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use tooptimizeplayer experiencestrategy& executionthroughout the season.
Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
REQUISITES
Demonstrated success in developing high-impact global consumer strategies mass-market campaigns brand marketing and direct-to-consumer performance marketing across console ecosystems PC storefronts and emerging digital channels.
Provenexpertisein the planning execution and leadership of business plans
Track recordof developing strong partnerships with game development studios
Must have broad experience and understanding of allfacetsof the marketing discipline including consumer insights product positioning consumer promotions onlineinnovationand creative development
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
RELATED EXPERIENCE/EDUCATION:
8 years of video game product marketing experience with a focus on live services and AAA game marketing
Marketing degree or equivalent
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
