Head of Digital

Job Description

Charity People are delighted to be partnering with the National Literacy Trust to recruit for their next Head of Digital.

The National Literacy Trust empowers children young people and adults from disadvantaged communities with the literacy skills they need to work directly with young people and their families with the 5000 schools in these communities with nurseries prisons YOIs and through their teams leading community literacy programmes in 20 places in the UK facing the biggest literacy and poverty challenges. Literacy is a vital element of action against poverty and their work changes peoples life stories.

Contract: Permanent role
Salary: 50000 to 55000
Location: Contracted to London office (SW8 1RL) with flexible home working
Hours: Full-time 35 hours per week
Closing date for applications: Monday 6^th October
Interview date: first stage interviews will be held remotely on Friday 17^th October with second round held week commencing 27^th October

As Head of Digital your core responsibilities will include:

• Lead the development and implementation of the charitys digital transformation strategy
• Provide digital leadership and expertise across the organisation
• Oversee the development of digital platforms to enhance brand and mission delivery
• Lead the delivery of key digital projects on time and within budget
• Enhance data analysis and CRM capabilities developing reporting dashboards generating data-driven insights and making recommendations to optimise performance and growth
• Manage the digital marketing budget and relationships with third-party suppliers
• Work with the Director of Marketing and Communications to build implement and maintain a consistent and high impact brand strategy
• Lead high-quality campaign activity on all digital channels demonstrating the charitys thought leadership and influencing policymakers and politicians and ensuring brand and messaging is consistent through all digital channels
• Oversee development of content for websites social media and newsletters
• Ensure communications channels influence existing and potential donors and supporters of the charity

Wed love to hear from candidates with the following skills and experience:

• Proven significant experience in senior digital leadership and/or strategy development
• Strong track record of managing agency partnerships
• Expertise in influencing public opinion or behaviour through communications and marketing
• Experience leading and motivating a digital team
• Success in delivering consumer-facing digital-first campaigns
• Skilled in managing relationships with senior external stakeholders
• Excellent cross-departmental collaboration and communication skills

Were particularly interested in receiving applications from candidates who have the following experience although this is not essential:

• Experience of contributing to organisational strategy development
• Good understanding of the role of digital marketing to deliver strategic growth
• Knowledge of using data insights to support strategy development
• Knowledge of how behavioural insight can be utilised to deliver behaviour change

If youre interested in hearing more about this opportunity please send your CV to Alice Wood at Charity People in the first instance. Alice can be reached at

Charity People is a forward thinking inclusive organisation that actively and deliberately promotes equity diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.