Trade Shopper Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Trade Shopper Marketing SpecialistJob Description
In this role you have the opportunity to:
take full responsibility for thePhilips Avent brand within the drugstore channel focusing onanalyzing market trends shopper behavior and channel performance. You will actively contribute tocategory management projects turning data-based insights into actions that grow both the brand and our retail partnerships. This role gives you exposure to activating a global brand in both online and offline (omnichannel) environments while building strong expertise in drugstore channel marketing.
You are responsible for:
- Full ownership of thePhilips Avent brand in the drugstore channel ensuring impactful trade and shopper marketing execution.
- Preparing developing and implementing an ambitiousTrade & Shopper Marketing strategyto achieve business objectives.
- Conductinganalysesof shopper insights sales performance promotions and market dynamics in the drugstore channel.
- Translating findings intotailored activation plans in collaboration with Sales Marketing and Digital teams.
- Activeparticipation in Category Management projects(e.g. assortment optimization planogram improvements shelf visibility initiatives).
- Providing innovative in-store and online solutions (POS materials e-content promotional campaigns) developed with external partners.
- Tracking and evaluating the trade marketing budget in the drugstore channel to ensure ROI.
To succeed in this role you should have the following skills and experience:
- 13 years of relevant experience intrade marketing brand activation or category management.
- Experience in the drugstore channel is a strong advantage.
- Stronganalytical mindset with the ability to transform data into actionable strategies.
- Knowledge ofcategory management practices(assortment analysis planogram development space/shelf visibility).
- Familiarity with omnichannel activation tools (POSM e-content trade promotions).
- Digital and e-commerce knowledge is a plus.
- Proactive can do approach curiosity and willingness to test & learn.
- Degree in Business Marketing Economics or other relevant field is preferred.
- Very good command of English.
In return we offer you:
- A dynamic and supportive team of professionals.
- Yearly performance-based bonus.
- Possibility to purchase Philips products with discounts.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
